Brandwave

How popular isToro in search?

In September 2026, there were an estimated 126K branded searches for Toro worldwide which is up 45.9% over the last 12 months. Toro holds 3.1% estimated Share of Search among leaf vacuum brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee46.5%
  2. Stihl27.1%
  3. Ryobi21%
  4. Toro3.1%
  5. Greenworks2.3%
  6. WORX0.02%
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Which leaf vacuum brands compete with Toro?

Toro against leaf vacuum brands worldwide, by month

Share of Search by month for Milwaukee, Stihl, Ryobi, Toro, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeStihlRyobiToroGreenworksWORX
Oct 202552.4%25.7%18.2%1.9%1.7%0.06%
Nov 202549.2%24.9%22.9%1.3%1.6%0.1%
Dec 202552.2%25%20%1%1.7%0.06%
Jan 202648.2%27.8%20.5%1.5%1.9%0.03%
Feb 202650.5%28.2%17.9%1.7%1.7%0.02%
Mar 202642.5%29%22.4%3.9%2.1%0.04%
Apr 202640%28.3%23.7%5.5%2.4%0.03%
May 202640.1%27.2%24.3%5.5%3%0.02%
Jun 202640.6%27.5%24.8%4%3%0.01%
Jul 202645.2%25.2%22.6%4.3%2.7%0.02%
Aug 202644.9%26%22.1%4.3%2.7%0.02%
Sep 202646.5%27.1%21%3.1%2.3%0.02%

  1. 1.Milwaukee

    46.5%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Stihl

    27.1%

    Held 2nd. 1.1M estimated branded searches, +0.7% vs prior month. Share +1.1 points.

  3. 3.Ryobi

    21%

    Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1.1 points.

  4. 4.Toro

    3.1%

    Held 4th. 122K estimated branded searches, -30.1% vs prior month. Share -1.2 points.

  5. 5.Greenworks

    2.3%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  6. 6.WORX

    0.02%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Toro and its closest rivals

Every comparison with Toro

How has branded search demand for Toro changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Toro worldwide rose from 86.2K to 126K.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among leaf vacuum brands worldwide increased from 1.9% to 3.1%.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among leaf vacuum brands worldwide peaked at 5.5% in May 2026 and was lowest at 1% in December 2025.

How did search popularity change for leaf vacuum brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among leaf vacuum brands worldwide, from 44.9% to 46.5%.

  2. In September 2026, Stihl gained estimated Share of Search among leaf vacuum brands worldwide, from 26% to 27.1%.

  3. In September 2026, Toro lost estimated Share of Search among leaf vacuum brands worldwide, from 4.3% to 3.1%.

  4. In September 2026, Ryobi lost estimated Share of Search among leaf vacuum brands worldwide, from 22.1% to 21%.

  5. Greenworks’ estimated Share of Search among leaf vacuum brands worldwide has lost ground for 3 months in a row, from 3% to 2.3% in September 2026.

  6. Estimated monthly branded searches for WORX worldwide fell 63.3% over 12 measured months, from 2.4K to 880 in September 2026.

Where does Toro compete?

Toro is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push mower brands4th of 62.9%Show ranking
Leaf vacuum brands4th of 63.1%Shown above
Riding lawn mower brands5th of 73.5%Show ranking
Robotic lawn mower brands4th of 65.4%Show ranking
Walk behind mower brands3rd of 55.4%Show ranking
Power broom brands3rd of 45.6%Show ranking
Blower vac brands3rd of 46.1%Show ranking
Cylinder mower brands3rd of 36.6%Show ranking
Zero turn mowers brands3rd of 48.2%Show ranking
Irrigation brands5th of 50.77%Show ranking
Sprinkler heads brands4th of 42.3%Show ranking

How is Toro measured?

Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • toro irrigation
  • toro mower
  • toro push mower
  • toro riding lawn mower
  • toro sprinkler heads
  • toro zero turn mower

Do you work for Toro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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