Brandwave

Segway Navimow vs Toro:Which is more popular?

In September 2026, Toro had more branded searches than Segway Navimow among robot mower brands worldwide. Toro had about 122,000 branded searches, while Segway Navimow had 101,000. Toro made up 4.1% of all robot mower brand searches we track, and Segway Navimow accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about robot mower brands, Segway Navimow appeared in all five answers and Toro in none.

Among robot mower brands worldwide in September 2026

Who do people search for more?

Toro, about 21% more searches than Segway Navimow

Toro 122K searchesSegway Navimow 101K searches

Who does AI mention more?

Segway Navimow, mentioned in every answer we collected

Segway Navimow in 5 of 5Toro in 0 of 5

Who does AI recommend more?

Segway Navimow, the only one of the two named

Segway Navimow first in 4Toro never named

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Top robot mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segway Navimow appeared in all five answers. Toro did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Mammotion2nd
  3. Husqvarna3rd
  4. Sunseeker4th
  5. Eufy5th
  6. Worx Landroid6th
  7. Ecovacs Goat7th
  8. Stihl–
  9. Gardena–
  10. Toro–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mammotion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunseeker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs Goat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about robot mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Segway Navimow or Toro more popular in search?

This chart shows how often people search Google for Segway Navimow and Toro by name. Each line represents a brand's share of searches for all 13 robot mower brands we track, month by month, from English-language searches worldwide.

Segway Navimow and Toro among robot mower brands worldwide, by month

Share of searches by month for Toro, Segway Navimow. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlEufyGardenaMammotionToroSegway NavimowWorx LandroidEcovacs GoatRobomowMOVA LiDAX UltraSunseekerSTIGA
Oct 202542.9%29.4%14.7%5.4%2.9%2.7%1.1%0.48%0.12%0.14%<0.01%0.06%0.01%
Nov 202535.9%31.6%18.6%5.6%4.4%2%1.3%0.33%0.12%0.15%<0.01%0.04%0.01%
Dec 202533.8%34.1%21.5%5.3%2.3%1.7%0.77%0.21%0.07%0.09%<0.01%0.04%0.01%
Jan 202639.1%31.9%16.8%5%3.2%2.1%1.4%0.2%0.09%0.11%0.09%0.04%0.01%
Feb 202639.6%32.3%13.9%6.2%2.8%2.4%2.1%0.31%0.14%0.17%0.14%0.04%0.02%
Mar 202635.2%26.7%11.5%7.7%7.3%4.3%5.3%1%0.31%0.25%0.31%0.07%0.03%
Apr 202637.7%22.7%8%8%9.5%5.5%5.9%1.6%0.48%0.32%0.32%0.09%0.03%
May 202635.9%21%9.1%9.1%10.9%5.1%6.1%1.5%0.55%0.3%0.37%0.08%0.03%
Jun 202633.8%24.7%10.7%8.7%8.7%4.3%6.5%1.2%0.53%0.29%0.29%0.1%0.02%
Jul 202635.2%26.3%11.3%9.2%6.2%5.4%4.6%0.83%0.37%0.2%0.2%0.1%0.02%
Aug 202635.4%26.9%14.1%7.7%5.1%5.5%3.9%0.7%0.25%0.17%0.17%0.07%0.01%
Sep 202636.7%28.6%14.9%6.7%4.4%4.1%3.3%0.6%0.27%0.18%0.15%0.07%0.02%

How has the Segway Navimow and Toro comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Segway Navimow took it in March 2026, Toro took it in July 2026.
  • Across the 12 months ending September 2026, Segway Navimow’s share of searches among robot mower brands worldwide moved from 1.1% to 3.3%, and its estimated monthly branded searches moved from 32.9K to 101K.
  • Across the 12 months ending September 2026, Toro’s share of searches among robot mower brands worldwide moved from 2.7% to 4.1%, and its estimated monthly branded searches moved from 83K to 122K.

How did search popularity change for robot mower brands worldwide in September 2026?

2 changes

  1. In September 2026, Toro lost share of searches among robot mower brands worldwide, from 5.5% to 4.1%.

  2. In September 2026, Segway Navimow lost share of searches among robot mower brands worldwide, from 3.9% to 3.3%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Segway Navimow’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Segway Navimow

3 branded search terms

  • navimow
  • segway navimow
  • segwaynavimow

Toro

4 branded search terms

  • toro mower
  • toro push mower
  • toro riding lawn mower
  • toro zero turn mower

How the Brand Demand Index is measured

Other head-to-heads among robot mower brands

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