Brandwave

Masport vs Toro:Which is more popular?

In September 2026, Toro had more branded searches than Masport among lawn mower brands worldwide. Toro had about 92,100 branded searches, while Masport had 6,600. Toro made up 2.9% of all lawn mower brand searches we track, and Masport accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Toro appeared in three of the five answers and Masport in none.

Among lawn mower brands worldwide in September 2026

Who do people search for more?

Toro, about 14 searches for every 1 for Masport

Toro 92.1K searchesMasport 6.6K searches

Who does AI mention more?

Toro, mentioned in 3 of 5 answers, Masport in 0

Toro in 3 of 5Masport in 0 of 5

Who does AI recommend more?

Toro, the only one of the two named

Toro first in 3Masport never named

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Masport did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Greenworks1st
  2. Toro2nd
  3. Honda Power Equipment3rd
  4. Ryobi4th
  5. Husqvarna5th
  6. Stihl–
  7. Masport–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenworks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Masport or Toro more popular in search?

This chart shows how often people search Google for Masport and Toro by name. Each line represents a brand's share of searches for all eight lawn mower brands we track, month by month, from English-language searches worldwide.

Masport and Toro among lawn mower brands worldwide, by month

Share of searches by month for Toro, Masport. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlHusqvarnaRyobiHonda Power EquipmentToroGreenworksMasport
Oct 202532.8%36.5%23.3%3.2%1.8%2.2%0.2%
Nov 202533.3%29.3%30.6%3.2%1.3%2.2%0.19%
Dec 202535.9%27.5%28.7%4.2%1%2.5%0.22%
Jan 202633.8%32%24.9%5.5%1.2%2.4%0.21%
Feb 202634.8%34.1%22.1%5.3%1.5%2.1%0.18%
Mar 202632.6%31.8%25.2%4.4%3.4%2.4%0.17%
Apr 202629.6%34.3%24.7%4.2%4.5%2.5%0.15%
May 202628.4%34.3%25.4%4.1%4.5%3.1%0.12%
Jun 202631%30.5%27.9%3.7%3.4%3.4%0.13%
Jul 202630.9%30.2%27.7%3.7%4%3.3%0.16%
Aug 202631.7%30%27%3.8%4%3.3%0.16%
Sep 202633.3%31.3%25.8%3.6%2.9%2.8%0.21%

How has the Masport and Toro comparison changed over the last 12 months?

3 findings
  • Toro was ahead of Masport in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Masport’s share of searches among lawn mower brands worldwide moved from 0.2% to 0.21%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Toro’s share of searches among lawn mower brands worldwide moved from 1.8% to 2.9%, and its estimated monthly branded searches moved from 61.6K to 92.1K.

How did search popularity change for lawn mower brands worldwide in September 2026?

1 change
  1. In September 2026, Toro lost share of searches among lawn mower brands worldwide, from 4% to 2.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Masport’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masport

1 branded search term

  • masport

Toro

3 branded search terms

  • toro lawn mower
  • toro mower
  • toro push mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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