Cub Cadet vs Toro:Which is more popular?
In September 2026, Toro had more branded searches than Cub Cadet among riding lawn mower brands worldwide. Toro had about 122,000 branded searches, while Cub Cadet had 90,500. Toro made up 3.4% of all riding lawn mower brand searches we track, and Cub Cadet accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about riding lawn mower brands, Cub Cadet appeared in all five answers and Toro in four. Cub Cadet was mentioned before Toro in four out of five answers.
Who do people search for more?
Toro, about 35% more searches than Cub Cadet
Who does AI mention more?
Cub Cadet, mentioned in every answer we collected
Who does AI recommend more?
Cub Cadet, named ahead of Toro in 4 of 5 answers
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Top riding lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cub Cadet appeared in all five answers. Toro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cub Cadet was listed before Toro in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cub Cadet1st
John Deere2nd- Toro3rd
Husqvarna4th
Kubota5th
Greenworks6th
Ryobi–
Honda Power Equipment–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cub Cadet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Toro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Husqvarna3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about riding lawn mower brands
5 answers
Asked ChatGPT
“Which riding lawn mower brand should I buy?”
Asked ChatGPT
“What are the best riding lawn mower brands?”
Asked ChatGPT
“What's the best riding lawn mower brand for a large yard?”
Searched Google, AI Overview
“zero turn mower”
Searched Google, AI Overview
“best riding lawn mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cub Cadet or Toro more popular in search?
This chart shows how often people search Google for Cub Cadet and Toro by name. Each line represents a brand's share of searches for all eight riding lawn mower brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toro, Cub Cadet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | John Deere | Ryobi | Kubota | Toro | Honda Power Equipment | Cub Cadet | Greenworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 26.4% | 20.6% | 11.9% | 2.2% | 2.8% | 2% | 2% |
| Nov 2025 | 26.9% | 26.9% | 28.1% | 9.9% | 1.6% | 2.9% | 1.6% | 2% |
| Dec 2025 | 24.6% | 29.9% | 25.7% | 11% | 1.3% | 3.7% | 1.5% | 2.2% |
| Jan 2026 | 28.5% | 28.5% | 22.2% | 10.5% | 1.6% | 4.9% | 1.7% | 2.1% |
| Feb 2026 | 29.8% | 29.8% | 19.3% | 11% | 1.9% | 4.6% | 1.8% | 1.8% |
| Mar 2026 | 29.2% | 23.9% | 23.2% | 10.8% | 4.1% | 4.1% | 2.6% | 2.2% |
| Apr 2026 | 31.6% | 21.1% | 22.8% | 9.5% | 5.3% | 3.9% | 3.5% | 2.3% |
| May 2026 | 31.3% | 20.9% | 23.1% | 9.4% | 5.3% | 3.7% | 3.4% | 2.8% |
| Jun 2026 | 27.8% | 22.8% | 25.5% | 10.3% | 4.2% | 3.4% | 3.1% | 3.1% |
| Jul 2026 | 26.3% | 26.3% | 24.1% | 9.7% | 4.6% | 3.2% | 2.9% | 2.9% |
| Aug 2026 | 26.4% | 26.4% | 23.7% | 9.7% | 4.6% | 3.4% | 2.9% | 2.9% |
| Sep 2026 | 27.7% | 27.7% | 22.8% | 10.2% | 3.4% | 3.2% | 2.5% | 2.5% |
How has the Cub Cadet and Toro comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Cub Cadet took it in December 2025, Toro took it in February 2026.
- Across the 12 months ending September 2026, Cub Cadet’s share of searches among riding lawn mower brands worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Toro’s share of searches among riding lawn mower brands worldwide moved from 2.2% to 3.4%, and its estimated monthly branded searches moved from 83K to 122K.
How did search popularity change for riding lawn mower brands worldwide in September 2026?
2 changes
In September 2026, Toro lost share of searches among riding lawn mower brands worldwide, from 4.6% to 3.4%.
Estimated monthly branded searches for Cub Cadet worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Cub Cadet’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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