Husqvarna vs Toro:Which is searched more?
In September 2026, Husqvarna had more branded searches than Toro among riding lawn mower brands worldwide. Husqvarna was estimated to have 1M branded searches compared to Toro’s 122K, and held a 28.4% Share of Search versus Toro’s 3.5%. These are worldwide searches for English-language branded terms.
Follow Husqvarna vs Toro and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Husqvarna or Toro?
Compare the riding lawn mower brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Husqvarna, Toro. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | John Deere | Ryobi | Kubota | Toro | Honda Power Equipment | Greenworks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 26.9% | 21% | 12.1% | 2.2% | 2.9% | 2% |
| Nov 2025 | 27.4% | 27.4% | 28.5% | 10.1% | 1.7% | 3% | 2% |
| Dec 2025 | 25% | 30.4% | 26.1% | 11.2% | 1.3% | 3.8% | 2.2% |
| Jan 2026 | 29% | 29% | 22.6% | 10.7% | 1.6% | 5% | 2.1% |
| Feb 2026 | 30.4% | 30.4% | 19.7% | 11.2% | 1.9% | 4.7% | 1.8% |
| Mar 2026 | 30% | 24.6% | 23.8% | 11.1% | 4.2% | 4.2% | 2.2% |
| Apr 2026 | 32.8% | 21.8% | 23.6% | 9.8% | 5.5% | 4% | 2.4% |
| May 2026 | 32.4% | 21.6% | 24% | 9.7% | 5.5% | 3.9% | 2.9% |
| Jun 2026 | 28.7% | 23.5% | 26.3% | 10.6% | 4.3% | 3.5% | 3.2% |
| Jul 2026 | 27.1% | 27.1% | 24.8% | 10% | 4.7% | 3.3% | 3% |
| Aug 2026 | 27.2% | 27.2% | 24.4% | 10% | 4.8% | 3.5% | 3% |
| Sep 2026 | 28.4% | 28.4% | 23.4% | 10.5% | 3.5% | 3.3% | 2.6% |
How has the Husqvarna and Toro comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of Toro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among riding lawn mower brands worldwide moved from 32.9% to 28.4%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Toro’s estimated Share of Search among riding lawn mower brands worldwide moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 83K to 122K.
How did search popularity change for riding lawn mower brands worldwide in September 2026?
2 changes
In September 2026, Husqvarna gained estimated Share of Search among riding lawn mower brands worldwide, from 27.2% to 28.4%.
In September 2026, Toro lost estimated Share of Search among riding lawn mower brands worldwide, from 4.8% to 3.5%.
Other head-to-heads among riding lawn mower brands
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.