John Deere vs Kubota:Which is searched more?
In September 2026, John Deere had more branded searches than Kubota among riding lawn mower brands worldwide. John Deere was estimated to have 1M branded searches compared to Kubota’s 368K, and held a 26.5% Share of Search versus Kubota’s 9.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, John Deere or Kubota?
Compare the riding lawn mower brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John Deere, Kubota. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | John Deere | Ryobi | Kubota | Honda Power Equipment | Toro | Greenworks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 25.4% | 19.9% | 11.4% | 5.9% | 2.2% | 1.9% |
| Nov 2025 | 27.6% | 26% | 27.2% | 9.6% | 6% | 1.6% | 1.9% |
| Dec 2025 | 25.2% | 29.1% | 25% | 10.7% | 6.6% | 1.3% | 2.2% |
| Jan 2026 | 28.2% | 26.8% | 20.9% | 9.9% | 10.6% | 1.6% | 2% |
| Feb 2026 | 30.4% | 29% | 18.8% | 10.7% | 7.5% | 1.9% | 1.8% |
| Mar 2026 | 31.7% | 22.9% | 22.2% | 10.3% | 6.8% | 4% | 2.1% |
| Apr 2026 | 35.4% | 20.3% | 22% | 9.1% | 5.8% | 5.2% | 2.2% |
| May 2026 | 35.3% | 19.9% | 22% | 8.9% | 6% | 5.2% | 2.7% |
| Jun 2026 | 31% | 21.8% | 24.4% | 9.8% | 5.9% | 4.1% | 2.9% |
| Jul 2026 | 28.8% | 25.2% | 23.1% | 9.3% | 6.3% | 4.6% | 2.8% |
| Aug 2026 | 28.5% | 25.2% | 22.7% | 9.3% | 6.9% | 4.5% | 2.8% |
| Sep 2026 | 29.3% | 26.5% | 21.8% | 9.7% | 6.9% | 3.3% | 2.4% |
How has the John Deere and Kubota comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Kubota in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among riding lawn mower brands worldwide moved from 25.4% to 26.5%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among riding lawn mower brands worldwide moved from 11.4% to 9.7%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for riding lawn mower brands worldwide in September 2026?
2 changes
In September 2026, John Deere gained estimated Share of Search among riding lawn mower brands worldwide, from 25.2% to 26.5%.
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Other head-to-heads among riding lawn mower brands
Husqvarna vs John Deere: compare search popularity
Husqvarna vs Ryobi: compare search popularity
Husqvarna vs Kubota: compare search popularity
Husqvarna vs Honda Power Equipment: compare search popularity- John Deere vs Honda Power Equipment: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
1 branded search term
- john deere
Kubota
1 branded search term
- kubota
Put your own brand in this comparison
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