Brandwave

How popular isKubota in search?

In August 2026, there were an estimated 368K branded searches for Kubota worldwide which is down 18.2% over the last 11 months. Kubota holds 23.2% estimated Share of Search among tractor brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Massey Ferguson51.9%
  2. Kubota23.2%
  3. Fendt10.4%
  4. CLAAS6.9%
  5. Case IH4.4%
  6. New Holland3.1%
  7. John Deere0.06%
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Where does Kubota compete?

Kubota is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tractor brands2nd of 723.2%Shown below
Skid steer brands2nd of 630.4%Show ranking
Farm machinery brands1st of 661.3%Show ranking
Mini excavators1st of 693.5%Show ranking

Which tractor brands compete with Kubota?

Kubota against tractor brands worldwide, by month

Share of Search by month for Massey Ferguson, Kubota, Fendt, CLAAS, Case IH, New Holland. The figures are in the table below the chart.

View monthly share of search table
MonthMassey FergusonKubotaFendtCLAASCase IHNew HollandJohn Deere
Oct 202539.8%26.6%14.5%9.7%5.7%3.6%0.06%
Nov 202541.6%22.7%15.2%10.2%7.2%3.1%0.06%
Dec 202549.4%22.1%12.1%8.1%5.9%2.4%0.05%
Jan 202650.4%22.5%12.3%6.7%5%3%0.05%
Feb 202651.5%23%10.3%6.9%5.1%3.1%0.06%
Mar 202647.9%26.2%11.7%6.4%4.8%2.9%0.08%
Apr 202649%26.8%9.8%6.5%4.9%2.9%0.06%
May 202648.6%26.6%9.7%6.5%5%3.6%0.06%
Jun 202643.5%29.1%10.7%7.1%4.7%4.8%0.08%
Jul 202644.6%24.4%13.3%8.9%4.7%4%0.07%
Aug 202651.9%23.2%10.4%6.9%4.4%3.1%0.06%
Sep 2026———————

  1. 1.Massey Ferguson

    51.9%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +7.3 points.

  2. 2.Kubota

    23.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Fendt

    10.4%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -2.9 points.

  4. 4.CLAAS

    6.9%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2 points.

  5. 5.Case IH

    4.4%

    Held 5th. 70.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.New Holland

    3.1%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  7. 7.John Deere

    0.06%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kubota and its closest rivals

How has branded search demand for Kubota changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kubota worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands worldwide decreased from 26.6% to 23.2%.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands worldwide peaked at 29.1% in June 2026 and was lowest at 22.1% in December 2025.

How did search popularity change for tractor brands worldwide in August 2026?

  1. In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 44.6% to 51.9%.

  2. In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 13.3% to 10.4%.

  3. In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 8.9% to 6.9%.

  4. In August 2026, Kubota lost estimated Share of Search among tractor brands worldwide, from 24.4% to 23.2%.

  5. In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 4% to 3.1%.

  6. Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5% to 4.4% in August 2026.

How is Kubota measured?

Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kubota

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How the Brand Demand Index is measured

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