Kubota vs Volvo Construction Equipment:Which is searched more?
In September 2026, Kubota had more branded searches than Volvo Construction Equipment among excavator brands worldwide. Kubota had about 368,000 branded searches, while Volvo Construction Equipment had 22,200. Kubota made up 49.8% of all excavator brand searches we track, and Volvo Construction Equipment accounted for 3%. These are worldwide searches for English-language branded terms.
Follow Kubota vs Volvo Construction Equipment and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Kubota or Volvo Construction Equipment more popular in search?
Compare the excavator brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kubota, Volvo Construction Equipment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kubota | Sumitomo | Sany | Kobelco | Caterpillar | Volvo Construction Equipment | Bobcat | Takeuchi | Yanmar | JCB | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 16.4% | 11% | 6% | 4.9% | 3.3% | 1.5% | 0.8% | 0.8% | 0.44% | 0.16% | 0.02% |
| Nov 2025 | 50.2% | 18.4% | 12.4% | 6.8% | 4.5% | 3.7% | 1.7% | 0.9% | 0.74% | 0.49% | 0.18% | 0.02% |
| Dec 2025 | 52.1% | 15.6% | 12.8% | 7% | 4.7% | 3.1% | 2.6% | 0.76% | 0.76% | 0.41% | 0.14% | 0.02% |
| Jan 2026 | 51.5% | 15.4% | 12.7% | 6.9% | 5.7% | 3.1% | 2.5% | 0.92% | 0.76% | 0.41% | 0.14% | 0.02% |
| Feb 2026 | 51.6% | 15.4% | 12.7% | 6.9% | 5.7% | 3.8% | 1.7% | 0.92% | 0.76% | 0.41% | 0.14% | 0.02% |
| Mar 2026 | 53.2% | 16% | 13% | 5.9% | 4.8% | 3.2% | 1.4% | 0.96% | 0.96% | 0.43% | 0.15% | 0.02% |
| Apr 2026 | 54.9% | 16.5% | 11% | 6% | 4.9% | 2.7% | 1.5% | 0.99% | 0.81% | 0.44% | 0.12% | 0.02% |
| May 2026 | 51.9% | 19% | 12.7% | 5.7% | 4.7% | 2.6% | 1.4% | 0.76% | 0.76% | 0.33% | 0.12% | 0.02% |
| Jun 2026 | 54.4% | 16.3% | 13.3% | 6% | 4% | 2.7% | 1.2% | 0.8% | 0.8% | 0.35% | 0.11% | 0.02% |
| Jul 2026 | 49.8% | 18.3% | 14.9% | 6.7% | 4.5% | 2.4% | 1.3% | 0.73% | 0.89% | 0.39% | 0.12% | 0.02% |
| Aug 2026 | 48.9% | 17.9% | 14.6% | 6.6% | 5.4% | 3% | 1.3% | 0.88% | 0.88% | 0.39% | 0.12% | 0.02% |
| Sep 2026 | 49.8% | 18.3% | 14.9% | 6.7% | 3.7% | 3% | 1.3% | 0.89% | 0.73% | 0.49% | 0.14% | 0.02% |
How has the Kubota and Volvo Construction Equipment comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Volvo Construction Equipment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among excavator brands worldwide moved from 54.7% to 49.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Volvo Construction Equipment’s share of searches among excavator brands worldwide moved from 3.3% to 3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for excavator brands worldwide in September 2026?
2 changes
In September 2026, Kubota gained share of searches among excavator brands worldwide, from 48.9% to 49.8%.
Estimated monthly branded searches for Volvo Construction Equipment worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kubota’s and Volvo Construction Equipment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kubota
1 branded search term
- kubota
Volvo Construction Equipment
1 branded search term
- volvo construction equipment
Other head-to-heads among excavator brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.