Brandwave

Kubota vs Loftness:Which is more popular?

In September 2026, Kubota had more branded searches than Loftness among forestry mulcher brands worldwide. Kubota had about 368,000 branded searches, while Loftness had 1,600. Kubota made up 26.5% of all forestry mulcher brand searches we track, and Loftness accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about forestry mulcher brands, Loftness appeared in three of the five answers and Kubota in one. Loftness was mentioned before Kubota in every answer that named either.

Among forestry mulcher brands worldwide in September 2026

Who do people search for more?

Kubota, about 230 searches for every 1 for Loftness

Kubota 368K searchesLoftness 1.6K searches

Who does AI mention more?

Loftness, mentioned in 3 of 5 answers, Kubota in 1

Loftness in 3 of 5Kubota in 1 of 5

Who does AI recommend more?

Loftness, named ahead of Kubota in 3 of 3 answers

Loftness first in 3Kubota never first

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Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loftness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kubota was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Loftness was listed before Kubota in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fecon1st
  2. FAE2nd
  3. Denis Cimaf3rd
  4. Loftness4th
  5. Bobcat5th
  6. Kubota6th
  7. John Deere–
  8. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fecon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FAE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loftness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denis Cimaf3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kubota or Loftness more popular in search?

This chart shows how often people search Google for Kubota and Loftness by name. Each line represents a brand's share of searches for all eight forestry mulcher brands we track, month by month, from English-language searches worldwide.

Kubota and Loftness among forestry mulcher brands worldwide, by month

Share of searches by month for Kubota, Loftness. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFeconFAELoftnessDenis CimafCaterpillar
Oct 202567.8%30.5%0.82%0.55%0.16%0.13%0.06%0.03%
Nov 202571.8%26.4%0.87%0.47%0.17%0.11%0.06%0.02%
Dec 202571.6%26.3%1.3%0.47%0.14%0.09%0.05%0.02%
Jan 202671.5%26.3%1.3%0.58%0.17%0.09%0.06%0.02%
Feb 202671.9%26.4%0.87%0.47%0.17%0.09%0.06%0.02%
Mar 202667.8%30.5%0.82%0.55%0.16%0.11%0.06%0.03%
Apr 202667.8%30.5%0.82%0.55%0.16%0.09%0.06%0.03%
May 202667.9%30.5%0.82%0.45%0.13%0.09%0.05%0.03%
Jun 202668%30.6%0.67%0.45%0.16%0.09%0.05%0.02%
Jul 202672%26.5%0.71%0.48%0.14%0.09%0.05%0.02%
Aug 202672%26.5%0.71%0.47%0.17%0.12%0.06%0.03%
Sep 202671.9%26.5%0.71%0.58%0.14%0.12%0.05%0.02%

How has the Kubota and Loftness comparison changed over the last 12 months?

3 findings
  • Kubota was ahead of Loftness in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kubota’s share of searches among forestry mulcher brands worldwide moved from 30.5% to 26.5%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, Loftness’ share of searches among forestry mulcher brands worldwide moved from 0.13% to 0.12%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for forestry mulcher brands worldwide in September 2026?

2 changes

  1. Kubota’s share of searches among forestry mulcher brands worldwide has lost ground for 3 months in a row, from 30.6% to 26.5% in September 2026.

  2. Estimated monthly branded searches for Loftness worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kubota’s and Loftness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kubota

1 branded search term

  • kubota

Loftness

1 branded search term

  • loftness

How the Brand Demand Index is measured

Other head-to-heads among forestry mulcher brands

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