Brandwave

Greenworks vs Kubota:Which is searched more?

In September 2026, Kubota had more branded searches than Greenworks among riding lawn mower brands worldwide. Kubota was estimated to have 368K branded searches compared to Greenworks’ 90.5K, and held a 10.5% Share of Search versus Greenworks’ 2.6%. These are worldwide searches for English-language branded terms.

Share of Search among riding lawn mower brands worldwide in September 2026Which is more popular in search, Greenworks or Kubota?
Greenworks2.6%90.5K searches
vs
Kubota10.5%368K searches

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Which is more popular in search, Greenworks or Kubota?

Compare the riding lawn mower brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Greenworks and Kubota among riding lawn mower brands worldwide, by month

Share of Search by month for Kubota, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaJohn DeereRyobiKubotaToroHonda Power EquipmentGreenworks
Oct 202532.9%26.9%21%12.1%2.2%2.9%2%
Nov 202527.4%27.4%28.5%10.1%1.7%3%2%
Dec 202525%30.4%26.1%11.2%1.3%3.8%2.2%
Jan 202629%29%22.6%10.7%1.6%5%2.1%
Feb 202630.4%30.4%19.7%11.2%1.9%4.7%1.8%
Mar 202630%24.6%23.8%11.1%4.2%4.2%2.2%
Apr 202632.8%21.8%23.6%9.8%5.5%4%2.4%
May 202632.4%21.6%24%9.7%5.5%3.9%2.9%
Jun 202628.7%23.5%26.3%10.6%4.3%3.5%3.2%
Jul 202627.1%27.1%24.8%10%4.7%3.3%3%
Aug 202627.2%27.2%24.4%10%4.8%3.5%3%
Sep 202628.4%28.4%23.4%10.5%3.5%3.3%2.6%

How has the Greenworks and Kubota comparison changed over the last 12 months?

  • Kubota was ahead of Greenworks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among riding lawn mower brands worldwide moved from 2% to 2.6%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among riding lawn mower brands worldwide moved from 12.1% to 10.5%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for riding lawn mower brands worldwide in September 2026?

  1. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  2. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Other head-to-heads among riding lawn mower brands

How each brand is measured

Brandwave collects information about searches that people make online using Greenworks’ and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Greenworks

1 branded search term

  • greenworks

Kubota

1 branded search term

  • kubota

How the Brand Demand Index is measured

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