Kubota vs Scag:Which is more popular?
In September 2026, Kubota had more branded searches than Scag among zero turn mowers brands worldwide. Kubota had about 368,000 branded searches, while Scag had 27,100. Kubota made up 22.5% of all zero turn mowers brand searches we track, and Scag accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about zero turn mowers brands, Scag appeared in three of the five answers and Kubota in none.
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Top zero turn mowers brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scag was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kubota did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toro1st- Scag2nd
- Hustler3rd
John Deere4th- Bad Boy Mowers5th
- Ariens6th
Kubota–
Bobcat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Deere3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bad Boy Mowers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scag3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hustler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about zero turn mowers brands
5 answers
Asked ChatGPT
“Which zero turn mowers brand should I buy?”
Asked ChatGPT
“What are the best zero turn mowers brands?”
Asked ChatGPT
“What's the best zero turn mowers brand for large lawns?”
Searched Google, AI Overview
“best zero turn mower”
Searched Google, AI Overview
“commercial zero turn mower”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kubota or Scag more popular in search?
This chart shows how often people search Google for Kubota and Scag by name. Each line represents a brand's share of searches for all eight zero turn mowers brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kubota, Scag. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Toro | Bad Boy Mowers | Ariens | Scag | Hustler | Bobcat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 27.1% | 5% | 3% | 1.6% | 1.3% | 0.99% | 0.73% |
| Nov 2025 | 65.1% | 24% | 3.9% | 2.2% | 2.2% | 1.2% | 0.71% | 0.79% |
| Dec 2025 | 62% | 22.8% | 2.7% | 6.8% | 3.1% | 0.92% | 0.55% | 1.1% |
| Jan 2026 | 64.1% | 23.6% | 3.6% | 1.7% | 3.9% | 1.2% | 0.7% | 1.2% |
| Feb 2026 | 64.1% | 23.6% | 4.1% | 2.6% | 2.6% | 1.4% | 0.84% | 0.78% |
| Mar 2026 | 55% | 24.8% | 9.3% | 5% | 1.8% | 1.8% | 1.7% | 0.67% |
| Apr 2026 | 51.2% | 23% | 13% | 6.9% | 1.4% | 1.7% | 2.3% | 0.62% |
| May 2026 | 51.4% | 23.1% | 13% | 6.9% | 1.4% | 1.7% | 1.8% | 0.62% |
| Jun 2026 | 54.3% | 24.4% | 9.9% | 6% | 1.5% | 1.8% | 1.7% | 0.54% |
| Jul 2026 | 58% | 21.4% | 10.2% | 5.3% | 1.3% | 1.6% | 1.7% | 0.57% |
| Aug 2026 | 57.9% | 21.3% | 10.1% | 5.2% | 1.3% | 1.9% | 1.7% | 0.57% |
| Sep 2026 | 61.2% | 22.5% | 7.5% | 3.7% | 1.7% | 1.7% | 1.2% | 0.61% |
How has the Kubota and Scag comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Scag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among zero turn mowers brands worldwide moved from 27.1% to 22.5%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Scag’s share of searches among zero turn mowers brands worldwide moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for zero turn mowers brands worldwide in September 2026?
2 changes
In September 2026, Kubota gained share of searches among zero turn mowers brands worldwide, from 21.3% to 22.5%.
In September 2026, Scag fell from 5th to 6th among zero turn mowers brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kubota’s and Scag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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