How popular isScag?
In September 2026, people searched for Scag by name about 27,100 times worldwide, a 22.1% increase from the previous year. These searches made up 1.7% of all global zero turn mowers brand searches, placing Scag sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about zero turn mowers brands, Scag appeared in three of the five answers and was the second most recommended of the eight.
Scag is the sixth most searched of 8 competitors and the second most recommended in AI answers.
John DeereShare of searches 61.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KubotaShare of searches 22.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ToroShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- Bad Boy MowersShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
- ScagShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top zero turn mowers brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scag was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Scag is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Toro1st
- Scag2nd
- Hustler3rd
- John Deere4th
- Bad Boy Mowers5th
- Ariens6th
- Kubota–
Bobcat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Deere3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bad Boy Mowers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scag3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hustler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about zero turn mowers brands
5 answers
Asked ChatGPT
“Which zero turn mowers brand should I buy?”
Asked ChatGPT
“What are the best zero turn mowers brands?”
Asked ChatGPT
“What's the best zero turn mowers brand for large lawns?”
Searched Google, AI Overview
“best zero turn mower”
Searched Google, AI Overview
“commercial zero turn mower”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which zero turn mowers brands compete with Scag?
Share of searches by month for John Deere, Kubota, Toro, Bad Boy Mowers, Scag. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Toro | Bad Boy Mowers | Ariens | Scag | Hustler | Bobcat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 27.1% | 5% | 3% | 1.6% | 1.3% | 0.99% | 0.73% |
| Nov 2025 | 65.1% | 24% | 3.9% | 2.2% | 2.2% | 1.2% | 0.71% | 0.79% |
| Dec 2025 | 62% | 22.8% | 2.7% | 6.8% | 3.1% | 0.92% | 0.55% | 1.1% |
| Jan 2026 | 64.1% | 23.6% | 3.6% | 1.7% | 3.9% | 1.2% | 0.7% | 1.2% |
| Feb 2026 | 64.1% | 23.6% | 4.1% | 2.6% | 2.6% | 1.4% | 0.84% | 0.78% |
| Mar 2026 | 55% | 24.8% | 9.3% | 5% | 1.8% | 1.8% | 1.7% | 0.67% |
| Apr 2026 | 51.2% | 23% | 13% | 6.9% | 1.4% | 1.7% | 2.3% | 0.62% |
| May 2026 | 51.4% | 23.1% | 13% | 6.9% | 1.4% | 1.7% | 1.8% | 0.62% |
| Jun 2026 | 54.3% | 24.4% | 9.9% | 6% | 1.5% | 1.8% | 1.7% | 0.54% |
| Jul 2026 | 58% | 21.4% | 10.2% | 5.3% | 1.3% | 1.6% | 1.7% | 0.57% |
| Aug 2026 | 57.9% | 21.3% | 10.1% | 5.2% | 1.3% | 1.9% | 1.7% | 0.57% |
| Sep 2026 | 61.2% | 22.5% | 7.5% | 3.7% | 1.7% | 1.7% | 1.2% | 0.61% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 1M | 0% | +3.3 points | |
| 2, held 2nd | 22.5% | 368K | 0% | +1.2 points | |
| 3, held 3rd | 7.5% | 122K | -30.1% | -2.7 points | |
| 4, held 4th | 3.7% | 60.5K | -33.1% | -1.5 points | |
| 5, moved from 7th to 5th | 1.7% | 27.1K | +22.1% | +0.4 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 1.7% | 27.1K | -18.1% | -0.3 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 1.2% | 20K | -32.2% | -0.5 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.61% | 9.9K | 0% | 0 points |
61.2%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.3 points.
2.
Kubota22.5%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
Toro7.5%
Held 3rd. 122K estimated branded searches, -30.1% vs prior month. Share -2.7 points.
3.7%
Held 4th. 60.5K estimated branded searches, -33.1% vs prior month. Share -1.5 points.
5.Ariens
1.7%
Moved from 7th to 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
6.Scag
1.7%
Moved from 5th to 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
7.Hustler
1.2%
Moved from 6th to 7th. 20K estimated branded searches, -32.2% vs prior month. Share -0.5 points.
8.
Bobcat0.61%
Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Scag and its closest rivals
Every comparison with Scag
7 comparisons
How has branded search demand for Scag changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Scag worldwide rose from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Scag’s share of searches among zero turn mowers brands worldwide held steady, from 1.3% to 1.7%.
How did search popularity change for zero turn mowers brands worldwide in September 2026?
6 changes
In September 2026, John Deere gained share of searches among zero turn mowers brands worldwide, from 57.9% to 61.2%.
In September 2026, Kubota gained share of searches among zero turn mowers brands worldwide, from 21.3% to 22.5%.
In September 2026, Toro lost share of searches among zero turn mowers brands worldwide, from 10.1% to 7.5%.
In September 2026, Bad Boy Mowers lost share of searches among zero turn mowers brands worldwide, from 5.2% to 3.7%.
In September 2026, Ariens rose from 7th to 5th among zero turn mowers brands worldwide.
In September 2026, Hustler fell from 6th to 7th among zero turn mowers brands worldwide.
How are Scag’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Scag’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- scag
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Is Scag your brand?
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