Brandwave

Bad Boy Mowers vs Scag:Which is more popular?

In September 2026, Bad Boy Mowers had more branded searches than Scag among zero turn mowers brands worldwide. Bad Boy Mowers had about 60,500 branded searches, while Scag had 27,100. Bad Boy Mowers made up 3.7% of all zero turn mowers brand searches we track, and Scag accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about zero turn mowers brands, Bad Boy Mowers and Scag each appeared in three of the five answers. Bad Boy Mowers and Scag were each mentioned first in two of the four answers that named either.

Among zero turn mowers brands worldwide in September 2026

Who do people search for more?

Bad Boy Mowers, about 2 searches for every 1 for Scag

Bad Boy Mowers 60.5K searchesScag 27.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bad Boy Mowers in 3 of 5Scag in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bad Boy Mowers first in 2Scag first in 2

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Top zero turn mowers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bad Boy Mowers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Scag was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bad Boy Mowers and Scag were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Scag2nd
  3. Hustler3rd
  4. John Deere4th
  5. Bad Boy Mowers5th
  6. Ariens6th
  7. Kubota–
  8. Bobcat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • John Deere3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bad Boy Mowers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scag3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hustler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero turn mowers brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bad Boy Mowers or Scag more popular in search?

This chart shows how often people search Google for Bad Boy Mowers and Scag by name. Each line represents a brand's share of searches for all eight zero turn mowers brands we track, month by month, from English-language searches worldwide.

Bad Boy Mowers and Scag among zero turn mowers brands worldwide, by month

Share of searches by month for Bad Boy Mowers, Scag. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaToroBad Boy MowersAriensScagHustlerBobcat
Oct 202560.2%27.1%5%3%1.6%1.3%0.99%0.73%
Nov 202565.1%24%3.9%2.2%2.2%1.2%0.71%0.79%
Dec 202562%22.8%2.7%6.8%3.1%0.92%0.55%1.1%
Jan 202664.1%23.6%3.6%1.7%3.9%1.2%0.7%1.2%
Feb 202664.1%23.6%4.1%2.6%2.6%1.4%0.84%0.78%
Mar 202655%24.8%9.3%5%1.8%1.8%1.7%0.67%
Apr 202651.2%23%13%6.9%1.4%1.7%2.3%0.62%
May 202651.4%23.1%13%6.9%1.4%1.7%1.8%0.62%
Jun 202654.3%24.4%9.9%6%1.5%1.8%1.7%0.54%
Jul 202658%21.4%10.2%5.3%1.3%1.6%1.7%0.57%
Aug 202657.9%21.3%10.1%5.2%1.3%1.9%1.7%0.57%
Sep 202661.2%22.5%7.5%3.7%1.7%1.7%1.2%0.61%

How has the Bad Boy Mowers and Scag comparison changed over the last 12 months?

3 findings
  • Bad Boy Mowers was ahead of Scag in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bad Boy Mowers’ share of searches among zero turn mowers brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Scag’s share of searches among zero turn mowers brands worldwide moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for zero turn mowers brands worldwide in September 2026?

2 changes
  1. In September 2026, Bad Boy Mowers lost share of searches among zero turn mowers brands worldwide, from 5.2% to 3.7%.

  2. In September 2026, Scag fell from 5th to 6th among zero turn mowers brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bad Boy Mowers’ and Scag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bad Boy Mowers

1 branded search term

  • bad boy mowers

Scag

1 branded search term

  • scag

How the Brand Demand Index is measured

Other head-to-heads among zero turn mowers brands

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