Brandwave

How popular isHustler?

In September 2026, people searched for Hustler by name about 20,000 times worldwide, a 22% increase from the previous year. These searches made up 1.2% of all global zero turn mowers brand searches, placing Hustler seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about zero turn mowers brands, Hustler appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Hustler is the seventh most searched of 8 competitors and the third most recommended in AI answers.

  1. John DeereShare of searches 61.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. KubotaShare of searches 22.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ToroShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Bad Boy MowersShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. HustlerShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top zero turn mowers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hustler was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hustler is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Scag2nd
  3. Hustler3rd
  4. John Deere4th
  5. Bad Boy Mowers5th
  6. Ariens6th
  7. Kubota–
  8. Bobcat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • John Deere3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bad Boy Mowers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scag3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hustler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero turn mowers brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which zero turn mowers brands compete with Hustler?

Hustler against zero turn mowers brands worldwide, by month

Share of searches by month for John Deere, Kubota, Toro, Bad Boy Mowers, Hustler. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaToroBad Boy MowersAriensScagHustlerBobcat
Oct 202560.2%27.1%5%3%1.6%1.3%0.99%0.73%
Nov 202565.1%24%3.9%2.2%2.2%1.2%0.71%0.79%
Dec 202562%22.8%2.7%6.8%3.1%0.92%0.55%1.1%
Jan 202664.1%23.6%3.6%1.7%3.9%1.2%0.7%1.2%
Feb 202664.1%23.6%4.1%2.6%2.6%1.4%0.84%0.78%
Mar 202655%24.8%9.3%5%1.8%1.8%1.7%0.67%
Apr 202651.2%23%13%6.9%1.4%1.7%2.3%0.62%
May 202651.4%23.1%13%6.9%1.4%1.7%1.8%0.62%
Jun 202654.3%24.4%9.9%6%1.5%1.8%1.7%0.54%
Jul 202658%21.4%10.2%5.3%1.3%1.6%1.7%0.57%
Aug 202657.9%21.3%10.1%5.2%1.3%1.9%1.7%0.57%
Sep 202661.2%22.5%7.5%3.7%1.7%1.7%1.2%0.61%

  1. 1.John Deere

    61.2%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Kubota

    22.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Toro

    7.5%

    Held 3rd. 122K estimated branded searches, -30.1% vs prior month. Share -2.7 points.

  4. 4.Bad Boy Mowers

    3.7%

    Held 4th. 60.5K estimated branded searches, -33.1% vs prior month. Share -1.5 points.

  5. 5.Ariens

    1.7%

    Moved from 7th to 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  6. 6.Scag

    1.7%

    Moved from 5th to 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  7. 7.Hustler

    1.2%

    Moved from 6th to 7th. 20K estimated branded searches, -32.2% vs prior month. Share -0.5 points.

  8. 8.Bobcat

    0.61%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hustler and its closest rivals

Every comparison with Hustler

7 comparisons

How has branded search demand for Hustler changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hustler worldwide rose from 16.4K to 20K.
  • Across the 12 months ending September 2026, Hustler’s share of searches among zero turn mowers brands worldwide peaked at 2.3% in April 2026 and was lowest at 0.55% in December 2025.

How did search popularity change for zero turn mowers brands worldwide in September 2026?

6 changes

  1. In September 2026, John Deere gained share of searches among zero turn mowers brands worldwide, from 57.9% to 61.2%.

  2. In September 2026, Kubota gained share of searches among zero turn mowers brands worldwide, from 21.3% to 22.5%.

  3. In September 2026, Toro lost share of searches among zero turn mowers brands worldwide, from 10.1% to 7.5%.

  4. In September 2026, Bad Boy Mowers lost share of searches among zero turn mowers brands worldwide, from 5.2% to 3.7%.

  5. In September 2026, Ariens rose from 7th to 5th among zero turn mowers brands worldwide.

  6. In September 2026, Hustler fell from 6th to 7th among zero turn mowers brands worldwide.

How are Hustler’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hustler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hustler mower
  • hustler zero turn

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How the Brand Demand Index is measured

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