Scag vs Toro:Which is searched more?
In September 2026, Toro had more branded searches than Scag among zero turn mowers brands worldwide. Toro had about 122,000 branded searches, while Scag had 27,100. Toro made up 7.5% of all zero turn mowers brand searches we track, and Scag accounted for 1.7%. These are worldwide searches for English-language branded terms.
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Is Scag or Toro more popular in search?
Compare the zero turn mowers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Toro, Scag. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Toro | Bad Boy Mowers | Ariens | Scag | Hustler | Bobcat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 27.1% | 5% | 3% | 1.6% | 1.3% | 0.99% | 0.73% |
| Nov 2025 | 65.1% | 24% | 3.9% | 2.2% | 2.2% | 1.2% | 0.71% | 0.79% |
| Dec 2025 | 62% | 22.8% | 2.7% | 6.8% | 3.1% | 0.92% | 0.55% | 1.1% |
| Jan 2026 | 64.1% | 23.6% | 3.6% | 1.7% | 3.9% | 1.2% | 0.7% | 1.2% |
| Feb 2026 | 64.1% | 23.6% | 4.1% | 2.6% | 2.6% | 1.4% | 0.84% | 0.78% |
| Mar 2026 | 55% | 24.8% | 9.3% | 5% | 1.8% | 1.8% | 1.7% | 0.67% |
| Apr 2026 | 51.2% | 23% | 13% | 6.9% | 1.4% | 1.7% | 2.3% | 0.62% |
| May 2026 | 51.4% | 23.1% | 13% | 6.9% | 1.4% | 1.7% | 1.8% | 0.62% |
| Jun 2026 | 54.3% | 24.4% | 9.9% | 6% | 1.5% | 1.8% | 1.7% | 0.54% |
| Jul 2026 | 58% | 21.4% | 10.2% | 5.3% | 1.3% | 1.6% | 1.7% | 0.57% |
| Aug 2026 | 57.9% | 21.3% | 10.1% | 5.2% | 1.3% | 1.9% | 1.7% | 0.57% |
| Sep 2026 | 61.2% | 22.5% | 7.5% | 3.7% | 1.7% | 1.7% | 1.2% | 0.61% |
How has the Scag and Toro comparison changed over the last 12 months?
3 findings
- Toro was ahead of Scag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scag’s share of searches among zero turn mowers brands worldwide moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Toro’s share of searches among zero turn mowers brands worldwide moved from 5% to 7.5%, and its estimated monthly branded searches moved from 83K to 122K.
How did search popularity change for zero turn mowers brands worldwide in September 2026?
2 changes
In September 2026, Toro lost share of searches among zero turn mowers brands worldwide, from 10.1% to 7.5%.
In September 2026, Scag fell from 5th to 6th among zero turn mowers brands worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Scag’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among zero turn mowers brands
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