Brandwave

Skid steer brands:Which brands are most popular in search?

In August 2026, Case was the most searched among skid steer brands worldwide, with an estimated 823K branded searches and 67.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Case67.9%
  2. Kubota30.4%
  3. Bobcat0.82%
  4. Gehl0.67%
  5. Caterpillar0.2%
  6. John Deere0.08%

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Share of SearchLeaderboard

Compare the skid steer brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among skid steer brands worldwide, by month

Share of Search by month for Case, Kubota. The figures are in the table below the chart.

View monthly share of search table
MonthCaseKubotaBobcatGehlCaterpillarJohn Deere
Oct 202563.4%34.6%0.93%0.76%0.22%0.08%
Nov 202563.1%34.5%1.1%0.93%0.27%0.09%
Dec 202562.9%34.4%1.7%0.76%0.22%0.08%
Jan 202662.8%34.3%1.7%0.92%0.22%0.08%
Feb 202663.1%34.5%1.1%0.93%0.23%0.09%
Mar 202658.6%39.2%1.1%0.86%0.25%0.11%
Apr 202663.4%34.7%0.93%0.76%0.18%0.08%
May 202658.6%39.2%1.1%0.86%0.21%0.09%
Jun 202658.7%39.2%0.86%0.86%0.21%0.11%
Jul 202663.3%34.6%0.93%0.76%0.23%0.09%
Aug 202667.9%30.4%0.82%0.67%0.2%0.08%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Case

    67.9%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  2. 2.Kubota

    30.4%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -4.3 points.

  3. 3.Bobcat

    0.82%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Gehl

    0.67%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Caterpillar

    0.2%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.John Deere

    0.08%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among skid steer brands worldwide?

In August 2026, Case was the most searched among skid steer brands worldwide, with an estimated 823K branded searches and 67.9% estimated Share of Search within this set. Kubota is in 2nd place, 37.5 percentage points behind at 30.4% Share of Search.

Global skid steer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Case63.4% → 67.9%67.9%Aug 202658.6%Mar 20261st
Kubota34.6% → 30.4%39.2%Jun 202630.4%Aug 20262nd
Bobcat0.93% → 0.82%1.7%Dec 20250.82%Aug 20263rd
Gehl0.76% → 0.67%0.93%Feb 20260.67%Aug 20264th
Caterpillar0.22% → 0.2%0.27%Nov 20250.18%Apr 20265th
John Deere0.08%0.11%Jun 20260.08%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Case’s estimated Share of Search among skid steer brands worldwide increased from 63.4% to 67.9%.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among skid steer brands worldwide decreased from 34.6% to 30.4%.
  • Across the 11 months ending August 2026, Case’s estimated Share of Search among skid steer brands worldwide peaked at 67.9% in August 2026 and was lowest at 58.6% in March 2026.
  • Across the 11 months ending August 2026, Kubota’s estimated Share of Search among skid steer brands worldwide peaked at 39.2% in June 2026 and was lowest at 30.4% in August 2026.
  • Across the 11 months ending August 2026, Bobcat, Gehl, Caterpillar and John Deere held steady: their estimated Share of Search among skid steer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for skid steer brands worldwide in August 2026?

  1. In August 2026, Case gained estimated Share of Search among skid steer brands worldwide, from 63.3% to 67.9%.

  2. In August 2026, Kubota lost estimated Share of Search among skid steer brands worldwide, from 34.6% to 30.4%.

  3. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for Gehl worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

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