Brandwave

How popular isBobcat in search?

In August 2026, there were an estimated 9.9K branded searches for Bobcat worldwide which is down 18.2% over the last 11 months. Bobcat holds 0.45% estimated Share of Search among skid steer brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. John Deere45.2%
  2. Case37.2%
  3. Kubota16.6%
  4. Bobcat0.45%
  5. Gehl0.37%
  6. Caterpillar0.11%
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Which skid steer brands compete with Bobcat?

Bobcat against skid steer brands worldwide, by month

Share of Search by month for John Deere, Case, Kubota, Bobcat. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereCaseKubotaBobcatGehlCaterpillar
Oct 202543.5%35.8%19.6%0.53%0.43%0.13%
Nov 202548.4%32.6%17.8%0.59%0.48%0.14%
Dec 202548.3%32.5%17.8%0.87%0.39%0.12%
Jan 202648.3%32.5%17.8%0.87%0.48%0.12%
Feb 202648.4%32.6%17.8%0.59%0.48%0.12%
Mar 202646.6%31.3%20.9%0.56%0.46%0.13%
Apr 202643.6%35.8%19.6%0.53%0.43%0.1%
May 202646.6%31.3%20.9%0.56%0.46%0.11%
Jun 202646.6%31.4%21%0.46%0.46%0.11%
Jul 202648.5%32.6%17.8%0.48%0.39%0.12%
Aug 202645.2%37.2%16.6%0.45%0.37%0.11%
Sep 2026——————

  1. 1.John Deere

    45.2%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Case

    37.2%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.6 points.

  3. 3.Kubota

    16.6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Bobcat

    0.45%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gehl

    0.37%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Caterpillar

    0.11%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bobcat and its closest rivals

Every comparison with Bobcat

How has branded search demand for Bobcat changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bobcat worldwide fell from 12.1K to 9.9K.
  • Across the 11 months ending August 2026, Bobcat’s estimated Share of Search among skid steer brands worldwide held steady, from 0.53% to 0.45%.

How did search popularity change for skid steer brands worldwide in August 2026?

  1. In August 2026, Case gained estimated Share of Search among skid steer brands worldwide, from 32.6% to 37.2%.

  2. In August 2026, John Deere lost estimated Share of Search among skid steer brands worldwide, from 48.5% to 45.2%.

  3. In August 2026, Kubota lost estimated Share of Search among skid steer brands worldwide, from 17.8% to 16.6%.

  4. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Gehl worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Bobcat compete?

Bobcat is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skid steer brands4th of 60.45%Shown above
Mini excavators2nd of 62.5%Show ranking
Telehandlers2nd of 616.3%Show ranking

How is Bobcat measured?

Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bobcat digger

Do you work for Bobcat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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