Brandwave

How popular isSumitomo in search?

In September 2026, there were an estimated 135K branded searches for Sumitomo worldwide which held steady over the last 12 months. Sumitomo holds 38.8% estimated Share of Search among excavator brands worldwide and is ranked 1st of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sumitomo38.8%
  2. Sany31.6%
  3. Kobelco14.2%
  4. Caterpillar7.8%
  5. Bobcat2.8%
  6. Takeuchi1.9%
  7. Yanmar1.6%
  8. JCB1%
  9. Hitachi0.29%
  10. Komatsu0.04%
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Which excavator brands compete with Sumitomo?

Sumitomo against excavator brands worldwide, by month

Share of Search by month for Sumitomo, Sany, Kobelco, Caterpillar, Bobcat. The figures are in the table below the chart.

View monthly share of search table
MonthSumitomoSanyKobelcoCaterpillarBobcatTakeuchiYanmarJCBHitachiKomatsu
Oct 202539%26.2%14.3%11.7%3.5%1.9%1.9%1%0.38%0.05%
Nov 202540%26.8%14.7%9.8%3.6%2%1.6%1.1%0.39%0.04%
Dec 202534.8%28.6%15.7%10.5%5.7%1.7%1.7%0.92%0.32%0.03%
Jan 202633.9%27.9%15.2%12.5%5.6%2%1.7%0.89%0.31%0.05%
Feb 202634.5%28.4%15.5%12.7%3.8%2.1%1.7%0.91%0.31%0.04%
Mar 202636.6%29.9%13.4%11%3.3%2.2%2.2%0.98%0.35%0.05%
Apr 202638.9%26.1%14.3%11.7%3.5%2.3%1.9%1%0.29%0.05%
May 202641.8%27.9%12.6%10.3%3.1%1.7%1.7%0.74%0.25%0.04%
Jun 202638.1%31%14%9.3%2.8%1.9%1.9%0.82%0.25%0.04%
Jul 202638.2%31.1%14%9.4%2.8%1.5%1.9%0.82%0.25%0.05%
Aug 202637.3%30.4%13.7%11.2%2.7%1.8%1.8%0.8%0.24%0.04%
Sep 202638.8%31.6%14.2%7.8%2.8%1.9%1.6%1%0.29%0.04%

  1. 1.Sumitomo

    38.8%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Sany

    31.6%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Kobelco

    14.2%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Caterpillar

    7.8%

    Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share -3.4 points.

  5. 5.Bobcat

    2.8%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Takeuchi

    1.9%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Yanmar

    1.6%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  8. 8.JCB

    1%

    Held 8th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  9. 9.Hitachi

    0.29%

    Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  10. 10.Komatsu

    0.04%

    Held 10th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sumitomo and its closest rivals

Every comparison with Sumitomo

How has branded search demand for Sumitomo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sumitomo worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Sumitomo’s estimated Share of Search among excavator brands worldwide peaked at 41.8% in May 2026 and was lowest at 33.9% in January 2026.

How did search popularity change for excavator brands worldwide in September 2026?

  1. In September 2026, Sumitomo gained estimated Share of Search among excavator brands worldwide, from 37.3% to 38.8%.

  2. In September 2026, Sany gained estimated Share of Search among excavator brands worldwide, from 30.4% to 31.6%.

  3. In September 2026, Kobelco gained estimated Share of Search among excavator brands worldwide, from 13.7% to 14.2%.

  4. In September 2026, Caterpillar lost estimated Share of Search among excavator brands worldwide, from 11.2% to 7.8%.

  5. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  6. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How is Sumitomo measured?

Brandwave collects information about searches that people make online using Sumitomo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sumitomo

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How the Brand Demand Index is measured

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