Brandwave

JCB vs Sumitomo:Which is searched more?

In September 2026, Sumitomo had more branded searches than JCB among excavator brands worldwide. Sumitomo was estimated to have 135K branded searches compared to JCB’s 3.6K, and held a 41.7% Share of Search versus JCB’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among excavator brands worldwide in September 2026Which is more popular in search, JCB or Sumitomo?
JCB1.1%3.6K searches
vs
Sumitomo41.7%135K searches

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Which is more popular in search, JCB or Sumitomo?

Compare the excavator brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

JCB and Sumitomo among excavator brands worldwide, by month

Share of Search by month for Sumitomo, JCB. The figures are in the table below the chart.

View monthly share of search table
MonthSumitomoSanyKobelcoBobcatTakeuchiYanmarJCBCaterpillarHitachiKomatsu
Oct 202543.8%29.4%16.1%3.9%2.1%2.1%1.2%0.94%0.42%0.06%
Nov 202544%29.5%16.1%3.9%2.1%1.8%1.2%0.94%0.42%0.05%
Dec 202538.6%31.7%17.3%6.3%1.9%1.9%1%0.84%0.35%0.04%
Jan 202638.4%31.6%17.3%6.3%2.3%1.9%1%0.84%0.35%0.06%
Feb 202639.2%32.3%17.6%4.3%2.4%1.9%1%0.86%0.36%0.05%
Mar 202640.8%33.3%15%3.7%2.4%2.4%1.1%0.88%0.39%0.05%
Apr 202643.7%29.3%16%3.9%2.6%2.1%1.2%0.78%0.32%0.06%
May 202646.3%30.9%13.9%3.4%1.9%1.9%0.81%0.67%0.28%0.04%
Jun 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Jul 202641.8%34.1%15.3%3.1%1.7%2%0.9%0.74%0.27%0.05%
Aug 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Sep 202641.7%34%15.3%3.1%2%1.7%1.1%0.74%0.31%0.04%

How has the JCB and Sumitomo comparison changed over the last 12 months?

  • Sumitomo was ahead of JCB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JCB’s estimated Share of Search among excavator brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 12 months ending September 2026, Sumitomo’s estimated Share of Search among excavator brands worldwide moved from 43.8% to 41.7%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for excavator brands worldwide in September 2026?

Neither JCB nor Sumitomo moved beyond provider rounding among excavator brands in September 2026.

Other head-to-heads among excavator brands

How each brand is measured

Brandwave collects information about searches that people make online using JCB’s and Sumitomo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JCB

1 branded search term

  • jcb digger

Sumitomo

1 branded search term

  • sumitomo

How the Brand Demand Index is measured

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