Brandwave

How popular isBobcat in search?

In September 2026, there were an estimated 9.9K branded searches for Bobcat worldwide which is down 18.2% over the last 12 months. Bobcat holds 0.26% estimated Share of Search among plate compactor brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee47.3%
  2. Husqvarna25.8%
  3. Makita24.4%
  4. Honda Power Equipment2.2%
  5. Bobcat0.26%
  6. Mikasa0.03%
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Which plate compactor brands compete with Bobcat?

Bobcat against plate compactor brands worldwide, by month

Share of Search by month for Milwaukee, Husqvarna, Makita, Honda Power Equipment, Bobcat. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeHusqvarnaMakitaHonda Power EquipmentBobcatMikasa
Oct 202545.9%25%27.3%1.5%0.25%0.03%
Nov 202548.1%21.5%28.8%1.3%0.26%0.02%
Dec 202552.9%19.4%26.2%1%0.43%0.02%
Jan 202647.9%26.1%24.1%1.4%0.47%0.02%
Feb 202647.8%26.1%23.9%1.8%0.32%0.02%
Mar 202642.6%28.4%25.6%3.1%0.28%0.02%
Apr 202641.4%33.9%20.8%3.6%0.27%0.03%
May 202641.3%33.9%21.1%3.5%0.27%0.03%
Jun 202644.4%29.6%22.6%3%0.24%0.03%
Jul 202649.4%27%20.6%2.8%0.27%0.04%
Aug 202647.2%25.8%24.1%2.7%0.26%0.03%
Sep 202647.3%25.8%24.4%2.2%0.26%0.03%
  1. 1.Milwaukee

    47.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Husqvarna

    25.8%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Makita

    24.4%

    Held 3rd. 944K estimated branded searches, +1.2% vs prior month. Share +0.3 points.

  4. Held 4th. 84.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Bobcat

    0.26%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mikasa

    0.03%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bobcat and its closest rivals

How has branded search demand for Bobcat changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among plate compactor brands worldwide held steady, from 0.25% to 0.26%.

How did search popularity change for plate compactor brands worldwide in September 2026?

  1. Honda Power Equipment’s estimated Share of Search among plate compactor brands worldwide has lost ground for 3 months in a row, from 3% to 2.2% in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 29% over 12 measured months, from 1.3M to 944K in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  4. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Where does Bobcat compete?

Bobcat is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Plate compactor brands5th of 60.26%Shown above
Compact tractor brands5th of 50.36%Show ranking
Asphalt cutter brands3rd of 40.48%Show ranking
Zero turn mowers brands4th of 40.66%Show ranking
Skid steer brands5th of 60.69%Show ranking
Forestry mulcher brands3rd of 40.72%Show ranking
Brush hog brands3rd of 30.72%Show ranking
Tree spade attachment brands3rd of 30.72%Show ranking
Mini excavators2nd of 62.5%Show ranking
Excavator brands5th of 102.8%Show ranking
Telehandlers2nd of 614.4%Show ranking
Wheel loader brands3rd of 818%Show ranking
Rotating telehandler brands1st of 439.3%Show ranking
Mini telehandler brands1st of 345.8%Show ranking
Telescopic handler brands1st of 345.8%Show ranking

How is Bobcat measured?

Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bobcat digger

Do you work for Bobcat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Bobcat your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.