Brandwave

Bobcat vs Stihl:Which is searched more?

In September 2026, Stihl had more branded searches than Bobcat among asphalt cutter brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Bobcat’s 9.9K, and held a 47% Share of Search versus Bobcat’s 0.41%. These are worldwide searches for English-language branded terms.

Share of Search among asphalt cutter brands worldwide in September 2026Which is more popular in search, Bobcat or Stihl?
Bobcat0.41%9.9K searches
vs
Stihl47%1.1M searches

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Which is more popular in search, Bobcat or Stihl?

Compare the asphalt cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bobcat and Stihl among asphalt cutter brands worldwide, by month

Share of Search by month for Stihl, Bobcat. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaBoschBobcat
Oct 202542.9%49%7.7%0.45%
Nov 202548.4%44%7%0.5%
Dec 202551%40.2%7.9%0.84%
Jan 202646.6%45.3%7.3%0.78%
Feb 202646.6%46.7%6.2%0.54%
Mar 202646.2%47.5%5.8%0.42%
Apr 202642.6%52%5%0.36%
May 202641.3%53.3%5.1%0.36%
Jun 202646.2%47.8%5.7%0.33%
Jul 202646.6%46.2%6.8%0.4%
Aug 202646.5%45%8.1%0.39%
Sep 202647%45.7%7%0.41%

How has the Bobcat and Stihl comparison changed over the last 12 months?

  • Stihl was ahead of Bobcat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among asphalt cutter brands worldwide moved from 0.45% to 0.41%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among asphalt cutter brands worldwide moved from 42.9% to 47%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for asphalt cutter brands worldwide in September 2026?

  1. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Other head-to-heads among asphalt cutter brands

How each brand is measured

Brandwave collects information about searches that people make online using Bobcat’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobcat

1 branded search term

  • bobcat digger

Stihl

4 branded search terms

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.