Brandwave

How popular isBobcat in search?

In September 2026, there were an estimated 9.9K branded searches for Bobcat worldwide which is down 18.2% over the last 12 months. Bobcat holds 0.34% estimated Share of Search among asphalt cutter brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl38.8%
  2. Husqvarna37.8%
  3. Bosch23.1%
  4. Bobcat0.34%
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Which asphalt cutter brands compete with Bobcat?

Bobcat against asphalt cutter brands worldwide, by month

Share of Search by month for Stihl, Husqvarna, Bosch, Bobcat. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaBoschBobcat
Oct 202535.2%40.2%24.2%0.37%
Nov 202538.8%35.3%25.5%0.4%
Dec 202539.2%30.9%29.3%0.65%
Jan 202636.4%35.4%27.6%0.61%
Feb 202637.5%37.6%24.5%0.43%
Mar 202638.6%39.7%21.4%0.35%
Apr 202636.5%44.5%18.8%0.31%
May 202635.4%45.7%18.6%0.31%
Jun 202639%40.3%20.4%0.28%
Jul 202638.2%37.8%23.7%0.33%
Aug 202638%36.8%24.9%0.32%
Sep 202638.8%37.8%23.1%0.34%
  1. 1.Stihl

    38.8%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share +0.8 points.

  2. 2.Husqvarna

    37.8%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share +1 points.

  3. 3.Bosch

    23.1%

    Held 3rd. 677K estimated branded searches, -11.3% vs prior month. Share -1.8 points.

  4. 4.Bobcat

    0.34%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bobcat and its closest rivals

How has branded search demand for Bobcat changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among asphalt cutter brands worldwide held steady, from 0.37% to 0.34%.

How did search popularity change for asphalt cutter brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among asphalt cutter brands worldwide, from 36.8% to 37.8%.

  2. In September 2026, Stihl gained estimated Share of Search among asphalt cutter brands worldwide, from 38% to 38.8%.

  3. In September 2026, Bosch lost estimated Share of Search among asphalt cutter brands worldwide, from 24.9% to 23.1%.

  4. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Bobcat compete?

Bobcat is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Plate compactor brands6th of 60.23%Show ranking
Asphalt cutter brands4th of 40.34%Shown above
Compact tractor brands5th of 50.36%Show ranking
Skid steer brands5th of 60.65%Show ranking
Zero turn mowers brands4th of 40.66%Show ranking
Forestry mulcher brands4th of 40.67%Show ranking
Brush hog brands3rd of 30.72%Show ranking
Tree spade attachment brands3rd of 30.72%Show ranking
Mini excavators3rd of 62%Show ranking
Excavator brands5th of 102.4%Show ranking
Wheel loader brands4th of 85.7%Show ranking
Telehandlers3rd of 66.2%Show ranking
Rotating telehandler brands1st of 439.3%Show ranking
Mini telehandler brands1st of 345.8%Show ranking
Telescopic handler brands1st of 345.8%Show ranking

How is Bobcat measured?

Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bobcat digger

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How the Brand Demand Index is measured

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Is Bobcat your brand?

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