Brandwave

How popular isBobcat in search?

In September 2026, there were an estimated 9.9K branded searches for Bobcat worldwide which is down 18.2% over the last 12 months. Bobcat holds 18% estimated Share of Search among wheel loader brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Case30%
  2. Hyundai Construction Equipment24.4%
  3. Bobcat18%
  4. Avant Tecno13.1%
  5. JCB6.5%
  6. Caterpillar4.4%
  7. Doosan1.8%
  8. Hitachi1.8%
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Which wheel loader brands compete with Bobcat?

Bobcat against wheel loader brands worldwide, by month

Share of Search by month for Case, Hyundai Construction Equipment, Bobcat, Avant Tecno, JCB, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthCaseHyundai Construction EquipmentBobcatAvant TecnoJCBCaterpillarDoosanHitachi
Oct 202529.5%21.6%19.1%15.5%5.7%4.6%2.1%2.1%
Nov 202528.8%22.3%19.9%14.5%5.9%4.8%1.6%2.1%
Dec 202528%20.2%27.1%13.2%4.3%3.6%1.9%1.5%
Jan 202627.2%21.3%26.3%14.2%4.2%3.5%1.9%1.5%
Feb 202628.9%24.1%20%14.5%4.8%4%2.1%1.6%
Mar 202632.4%22.1%18.3%13.3%5.5%4.4%2%2%
Apr 202632.7%21.9%19.6%12.9%5.8%3.9%1.6%1.6%
May 202633.1%22%19.8%13.1%4.8%3.9%1.6%1.6%
Jun 202633.8%24.3%16.5%13.4%4.8%4%1.7%1.5%
Jul 202632.4%23.8%18.4%12.1%5.4%4.5%1.9%1.6%
Aug 202632.2%24.7%18.2%12%5.3%4.4%1.6%1.6%
Sep 202630%24.4%18%13.1%6.5%4.4%1.8%1.8%

  1. 1.Case

    30%

    Held 1st. 16.5K estimated branded searches, -5.7% vs prior month. Share -2.2 points.

  2. 2.Hyundai Construction Equipment

    24.4%

    Held 2nd. 13.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Bobcat

    18%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Avant Tecno

    13.1%

    Held 4th. 7.2K estimated branded searches, +10.8% vs prior month. Share +1.1 points.

  5. 5.JCB

    6.5%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +1.2 points.

  6. 6.Caterpillar

    4.4%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Doosan

    1.8%

    Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share +0.2 points.

  8. 8.Hitachi

    1.8%

    Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.2 points.

Compare search popularity between Bobcat and its closest rivals

Every comparison with Bobcat

How has branded search demand for Bobcat changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among wheel loader brands worldwide decreased from 19.1% to 18%.
  • Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among wheel loader brands worldwide peaked at 27.1% in December 2025 and was lowest at 16.5% in June 2026.

How did search popularity change for wheel loader brands worldwide in September 2026?

  1. In September 2026, JCB gained estimated Share of Search among wheel loader brands worldwide, from 5.3% to 6.5%.

  2. In September 2026, Avant Tecno gained estimated Share of Search among wheel loader brands worldwide, from 12% to 13.1%.

  3. In September 2026, Case lost estimated Share of Search among wheel loader brands worldwide, from 32.2% to 30%.

  4. Estimated monthly branded searches for Doosan worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  5. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  6. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Bobcat compete?

Bobcat is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Plate compactor brands5th of 60.26%Show ranking
Compact tractor brands5th of 50.36%Show ranking
Asphalt cutter brands3rd of 40.48%Show ranking
Zero turn mowers brands4th of 40.66%Show ranking
Skid steer brands5th of 60.69%Show ranking
Forestry mulcher brands3rd of 40.72%Show ranking
Brush hog brands3rd of 30.72%Show ranking
Tree spade attachment brands3rd of 30.72%Show ranking
Mini excavators2nd of 62.5%Show ranking
Excavator brands5th of 102.8%Show ranking
Telehandlers2nd of 614.4%Show ranking
Wheel loader brands3rd of 818%Shown above
Rotating telehandler brands1st of 439.3%Show ranking
Mini telehandler brands1st of 345.8%Show ranking
Telescopic handler brands1st of 345.8%Show ranking

How is Bobcat measured?

Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bobcat digger

Do you work for Bobcat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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