Brandwave

How popular isBobcat in search?

In September 2026, there were an estimated 9.9K branded searches for Bobcat worldwide which is down 18.2% over the last 12 months. Bobcat holds 0.36% estimated Share of Search among compact tractor brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere36.8%
  2. Massey Ferguson36.8%
  3. Kubota13.5%
  4. New Holland12.6%
  5. Bobcat0.36%
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Which compact tractor brands compete with Bobcat?

Bobcat against compact tractor brands worldwide, by month

Share of Search by month for John Deere, Massey Ferguson, Kubota, New Holland, Bobcat. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereMassey FergusonKubotaNew HollandBobcat
Oct 202539%26.3%17.6%16.7%0.47%
Nov 202540.5%27.2%14.9%16.9%0.49%
Dec 202538.2%31.4%14.1%15.6%0.69%
Jan 202638.1%31.3%14%15.9%0.69%
Feb 202639.2%32.2%14.4%13.7%0.47%
Mar 202637.9%31.2%17.1%13.3%0.46%
Apr 202637.9%31.2%17.1%13.3%0.46%
May 202637.8%31.1%17%13.7%0.46%
Jun 202639.9%26.8%17.9%15%0.39%
Jul 202641.5%27.9%15.3%15%0.41%
Aug 202639.2%32.3%14.4%13.7%0.39%
Sep 202636.8%36.8%13.5%12.6%0.36%
  1. 1.John Deere

    36.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.5 points.

  3. 3.Kubota

    13.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. Held 4th. 342K estimated branded searches, -2.6% vs prior month. Share -1.2 points.

  5. 5.Bobcat

    0.36%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bobcat and its closest rivals

How has branded search demand for Bobcat changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among compact tractor brands worldwide held steady, from 0.47% to 0.36%.

How did search popularity change for compact tractor brands worldwide in September 2026?

  1. In September 2026, Massey Ferguson gained estimated Share of Search among compact tractor brands worldwide, from 32.3% to 36.8%.

  2. In September 2026, John Deere lost estimated Share of Search among compact tractor brands worldwide, from 39.2% to 36.8%.

  3. In September 2026, New Holland lost estimated Share of Search among compact tractor brands worldwide, from 13.7% to 12.6%.

  4. In September 2026, Kubota lost estimated Share of Search among compact tractor brands worldwide, from 14.4% to 13.5%.

  5. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Bobcat compete?

Bobcat is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Plate compactor brands6th of 60.23%Show ranking
Compact tractor brands5th of 50.36%Shown above
Asphalt cutter brands4th of 40.41%Show ranking
Zero turn mowers brands4th of 40.66%Show ranking
Skid steer brands4th of 60.69%Show ranking
Forestry mulcher brands3rd of 40.72%Show ranking
Brush hog brands3rd of 30.72%Show ranking
Tree spade attachment brands3rd of 30.72%Show ranking
Mini excavators2nd of 62.5%Show ranking
Excavator brands4th of 103.1%Show ranking
Wheel loader brands3rd of 812%Show ranking
Telehandlers2nd of 614.5%Show ranking
Rotating telehandler brands1st of 439.3%Show ranking
Mini telehandler brands1st of 345.8%Show ranking
Telescopic handler brands1st of 345.8%Show ranking

How is Bobcat measured?

Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bobcat digger

Do you work for Bobcat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Bobcat your brand?

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