Brandwave

Ariens vs Bobcat:Which is more popular?

In September 2026, Ariens had more branded searches than Bobcat among zero turn mowers brands worldwide. Ariens had about 27,100 branded searches, while Bobcat had 9,900. Ariens made up 1.7% of all zero turn mowers brand searches we track, and Bobcat accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about zero turn mowers brands, Ariens appeared in two of the five answers and Bobcat in none.

Among zero turn mowers brands worldwide in September 2026

Who do people search for more?

Ariens, about 3 searches for every 1 for Bobcat

Ariens 27.1K searchesBobcat 9.9K searches

Who does AI mention more?

Ariens, mentioned in 2 of 5 answers, Bobcat in 0

Ariens in 2 of 5Bobcat in 0 of 5

Who does AI recommend more?

Ariens, the only one of the two named

Ariens first in 2Bobcat never named

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Top zero turn mowers brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ariens was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bobcat did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Scag2nd
  3. Hustler3rd
  4. John Deere4th
  5. Bad Boy Mowers5th
  6. Ariens6th
  7. Kubota–
  8. Bobcat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • John Deere3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bad Boy Mowers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scag3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hustler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero turn mowers brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ariens or Bobcat more popular in search?

This chart shows how often people search Google for Ariens and Bobcat by name. Each line represents a brand's share of searches for all eight zero turn mowers brands we track, month by month, from English-language searches worldwide.

Ariens and Bobcat among zero turn mowers brands worldwide, by month

Share of searches by month for Ariens, Bobcat. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaToroBad Boy MowersAriensScagHustlerBobcat
Oct 202560.2%27.1%5%3%1.6%1.3%0.99%0.73%
Nov 202565.1%24%3.9%2.2%2.2%1.2%0.71%0.79%
Dec 202562%22.8%2.7%6.8%3.1%0.92%0.55%1.1%
Jan 202664.1%23.6%3.6%1.7%3.9%1.2%0.7%1.2%
Feb 202664.1%23.6%4.1%2.6%2.6%1.4%0.84%0.78%
Mar 202655%24.8%9.3%5%1.8%1.8%1.7%0.67%
Apr 202651.2%23%13%6.9%1.4%1.7%2.3%0.62%
May 202651.4%23.1%13%6.9%1.4%1.7%1.8%0.62%
Jun 202654.3%24.4%9.9%6%1.5%1.8%1.7%0.54%
Jul 202658%21.4%10.2%5.3%1.3%1.6%1.7%0.57%
Aug 202657.9%21.3%10.1%5.2%1.3%1.9%1.7%0.57%
Sep 202661.2%22.5%7.5%3.7%1.7%1.7%1.2%0.61%

How has the Ariens and Bobcat comparison changed over the last 12 months?

3 findings
  • Ariens was ahead of Bobcat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ariens’ share of searches among zero turn mowers brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Bobcat’s share of searches among zero turn mowers brands worldwide moved from 0.73% to 0.61%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for zero turn mowers brands worldwide in September 2026?

2 changes
  1. In September 2026, Ariens rose from 7th to 5th among zero turn mowers brands worldwide.

  2. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ariens’ and Bobcat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ariens

1 branded search term

  • ariens

Bobcat

1 branded search term

  • bobcat digger

How the Brand Demand Index is measured

Other head-to-heads among zero turn mowers brands

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