How popular isAriens?
In September 2026, people searched for Ariens by name about 27,100 times worldwide, about the same as the previous year. These searches made up 1.3% of all global snow blower brand searches, placing Ariens fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about snow blower brands, Ariens appeared in four of the five answers and was the second most recommended of the nine.
Ariens is the fifth most searched of 9 competitors and the second most recommended in AI answers.
HusqvarnaShare of searches 47.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RyobiShare of searches 39.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Honda Power EquipmentShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
GreenworksShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th- AriensShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top snow blower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ariens was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ariens is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toro1st- Ariens2nd
EGO Power+3rd- Honda Power Equipment4th
- Ryobi5th
- Greenworks6th
- Husqvarna–
Troy-Bilt–
WORX–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EGO Power+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ariens4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow blower brands
5 answers
Asked ChatGPT
“Which snow blower brand should I buy?”
Asked ChatGPT
“What are the best snow blower brands?”
Asked ChatGPT
“What's the best snow blower brand for a snowy driveway?”
Searched Google, AI Overview
“best snow blower”
Searched Google, AI Overview
“electric snow blower”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which snow blower brands compete with Ariens?
Share of searches by month for Husqvarna, Ryobi, Honda Power Equipment, Greenworks, Ariens. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Ryobi | Honda Power Equipment | Greenworks | Ariens | Troy-Bilt | Toro | WORX | EGO Power+ |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 34.8% | 4.7% | 3.3% | 1.2% | 0.99% | 0.54% | 0.07% | — |
| Nov 2025 | 43.6% | 45.4% | 4.7% | 3.2% | 1.4% | 0.97% | 0.43% | 0.19% | — |
| Dec 2025 | 42% | 43.8% | 6.4% | 3.8% | 2.5% | 0.75% | 0.41% | 0.41% | — |
| Jan 2026 | 47% | 36.6% | 8.1% | 3.5% | 2.8% | 1% | 0.47% | 0.47% | — |
| Feb 2026 | 51.7% | 33.5% | 8% | 3.1% | 2.1% | 0.94% | 0.51% | 0.15% | — |
| Mar 2026 | 48.1% | 38.1% | 6.7% | 3.6% | 1.3% | 1.3% | 0.88% | 0.04% | — |
| Apr 2026 | 50.4% | 36.4% | 6.2% | 3.7% | 0.91% | 1.4% | 1.1% | 0.03% | — |
| May 2026 | 49.6% | 36.6% | 5.9% | 4.5% | 0.9% | 1.3% | 1.1% | 0.02% | — |
| Jun 2026 | 44.9% | 41.2% | 5.4% | 5% | 1% | 1.5% | 1% | 0.02% | — |
| Jul 2026 | 44.9% | 41.1% | 5.5% | 4.9% | 1% | 1.5% | 1% | 0.03% | — |
| Aug 2026 | 45.1% | 40.6% | 5.8% | 5% | 1% | 1.5% | 1% | 0.05% | — |
| Sep 2026 | 47.5% | 39.2% | 5.5% | 4.3% | 1.3% | 1.3% | 0.86% | 0.09% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 1M | 0% | +2.4 points | |
| 2, held 2nd | 39.2% | 825K | -8.3% | -1.4 points | |
| 3, held 3rd | 5.5% | 115K | -10% | -0.3 points | |
| 4, held 4th | 4.3% | 90.5K | -17.7% | -0.7 points | |
| 5, moved from 6th to 5th | 1.3% | 27.1K | +22.1% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.3% | 27.1K | -18.1% | -0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.86% | 18.1K | -18.5% | -0.1 points | |
| 8, held 8th | 0.09% | 1.9K | +90% | 0 points | |
| —, not measured this month | — | — | — | — |
47.5%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
Ryobi39.2%
Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -1.4 points.
5.5%
Held 3rd. 115K estimated branded searches, -10% vs prior month. Share -0.3 points.
4.3%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
5.Ariens
1.3%
Moved from 6th to 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
1.3%
Moved from 5th to 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
7.
Toro0.86%
Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
8.
WORX0.09%
Held 8th. 1.9K estimated branded searches, +90% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Ariens and its closest rivals
Every comparison with Ariens
13 comparisons
How has branded search demand for Ariens changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ariens worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, Ariens’ share of searches among snow blower brands worldwide peaked at 2.8% in January 2026 and was lowest at 0.9% in May 2026.
How did search popularity change for snow blower brands worldwide in September 2026?
6 changes
In September 2026, Husqvarna gained share of searches among snow blower brands worldwide, from 45.1% to 47.5%.
In September 2026, Ryobi lost share of searches among snow blower brands worldwide, from 40.6% to 39.2%.
In September 2026, Greenworks lost share of searches among snow blower brands worldwide, from 5% to 4.3%.
In September 2026, Ariens rose from 6th to 5th among snow blower brands worldwide.
In September 2026, Troy-Bilt fell from 5th to 6th among snow blower brands worldwide.
Estimated monthly branded searches for Toro worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
How are Ariens’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ariens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ariens
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Where does Ariens compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Snow blower brands | 5th of 9 | 1.3% | Shown above |
| Zero turn mowers brands | 5th of 8 | 1.7% | Show ranking |
Is Ariens your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.