Brandwave

How popular isTroy-Bilt in search?

In September 2026, there were an estimated 27.1K branded searches for Troy-Bilt worldwide which is up 22.1% over the last 12 months. Troy-Bilt holds 1.1% estimated Share of Search among snow blower brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Husqvarna45.5%
  2. Ryobi33.9%
  3. Honda Power Equipment10.8%
  4. WORX5%
  5. Greenworks3.7%
  6. Troy-Bilt1.1%
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Which snow blower brands compete with Troy-Bilt?

Troy-Bilt against snow blower brands worldwide, by month

Share of Search by month for Husqvarna, Ryobi, Honda Power Equipment, WORX, Greenworks, Troy-Bilt. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaRyobiHonda Power EquipmentWORXGreenworksTroy-Bilt
Oct 202551.9%30.9%9.2%4.2%2.9%0.88%
Nov 202541.7%41%9.1%4.4%2.9%0.87%
Dec 202540.9%40.6%10.7%3.5%3.5%0.7%
Jan 202643.8%32.5%16.5%3.2%3.1%0.93%
Feb 202649.6%30.6%12.2%3.8%2.9%0.86%
Mar 202646.6%32.7%10.1%6.5%3.1%1.1%
Apr 202649.3%30.6%8%7.8%3.1%1.1%
May 202648.8%30.4%8.3%7.6%3.7%1.1%
Jun 202644.4%34.9%8.4%6.8%4.2%1.3%
Jul 202643.9%35.1%9.5%5.9%4.2%1.3%
Aug 202643.6%34.7%10.6%5.5%4.2%1.3%
Sep 202645.5%33.9%10.8%5%3.7%1.1%
  1. 1.Husqvarna

    45.5%

    Held 1st. 1.1M estimated branded searches, -1.9% vs prior month. Share +1.9 points.

  2. 2.Ryobi

    33.9%

    Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.8 points.

  3. Held 3rd. 262K estimated branded searches, -4.7% vs prior month. Share +0.2 points.

  4. 4.WORX

    5%

    Held 4th. 121K estimated branded searches, -15.2% vs prior month. Share -0.5 points.

  5. Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  6. 6.Troy-Bilt

    1.1%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

Compare search popularity between Troy-Bilt and its closest rivals

How has branded search demand for Troy-Bilt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Troy-Bilt worldwide rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Troy-Bilt’s estimated Share of Search among snow blower brands worldwide held steady, from 0.88% to 1.1%.

How did search popularity change for snow blower brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among snow blower brands worldwide, from 43.6% to 45.5%.

  2. In September 2026, Ryobi lost estimated Share of Search among snow blower brands worldwide, from 34.7% to 33.9%.

  3. In September 2026, WORX lost estimated Share of Search among snow blower brands worldwide, from 5.5% to 5%.

  4. In September 2026, Greenworks lost estimated Share of Search among snow blower brands worldwide, from 4.2% to 3.7%.

  5. Honda Power Equipment’s estimated Share of Search among snow blower brands worldwide has gained ground for 3 months in a row, from 8.4% to 10.8% in September 2026.

  6. Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

Where does Troy-Bilt compete?

Troy-Bilt is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Walk behind mower brands5th of 51.1%Show ranking
Lawn tractor brands4th of 41.1%Show ranking
Snow blower brands6th of 61.1%Shown above
Edger brands3rd of 51.2%Show ranking
Rear tine tiller brands3rd of 31.9%Show ranking
Log splitters1st of 557.7%Show ranking

How is Troy-Bilt measured?

Brandwave collects information about searches that people make online using Troy-Bilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • troybilt

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How the Brand Demand Index is measured

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Is Troy-Bilt your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.