Brandwave

Kubota vs LS Tractor:Which is more popular?

In September 2026, Kubota had more branded searches than LS Tractor among compact tractor brands worldwide. Kubota had about 368,000 branded searches, while LS Tractor had 22,200. Kubota made up 13.3% of all compact tractor brand searches we track, and LS Tractor accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about compact tractor brands, Kubota appeared in all four answers and LS Tractor in two. Kubota was mentioned before LS Tractor in every answer.

Among compact tractor brands worldwide in September 2026

Who do people search for more?

Kubota, about 17 searches for every 1 for LS Tractor

Kubota 368K searchesLS Tractor 22.2K searches

Who does AI mention more?

Kubota, mentioned in every answer we collected

Kubota in 4 of 4LS Tractor in 2 of 4

Who does AI recommend more?

Kubota, named ahead of LS Tractor in every answer

Kubota first in 4LS Tractor never first

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Top compact tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kubota appeared in all four answers. LS Tractor was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kubota was listed before LS Tractor in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kubota1st
  2. John Deere2nd
  3. Massey Ferguson3rd
  4. LS Tractor4th
  5. New Holland5th
  6. Bobcat6th
  7. KIOTI7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kubota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Massey Ferguson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LS Tractor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • New Holland1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KIOTI1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobcat1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about compact tractor brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kubota or LS Tractor more popular in search?

This chart shows how often people search Google for Kubota and LS Tractor by name. Each line represents a brand's share of searches for all seven compact tractor brands we track, month by month, from English-language searches worldwide.

Kubota and LS Tractor among compact tractor brands worldwide, by month

Share of searches by month for Kubota, LS Tractor. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandKIOTILS TractorBobcat
Oct 202538.1%25.6%17.1%16.3%1.5%0.85%0.46%
Nov 202539.6%26.6%14.6%16.5%1.3%0.88%0.48%
Dec 202537.4%30.8%13.8%15.3%1.2%0.83%0.68%
Jan 202637.3%30.7%13.7%15.6%1.2%0.83%0.67%
Feb 202638.2%31.5%14.1%13.4%1.5%0.85%0.46%
Mar 202636.9%30.4%16.6%12.9%1.5%1.2%0.45%
Apr 202637%30.4%16.6%13%1.5%1%0.45%
May 202636.8%30.3%16.6%13.3%1.5%1%0.45%
Jun 202638.9%26.2%17.5%14.6%1.6%0.86%0.39%
Jul 202640.5%27.3%14.9%14.6%1.3%0.9%0.4%
Aug 202638.2%31.4%14.1%13.4%1.5%1%0.38%
Sep 202636%36%13.3%12.3%1.2%0.8%0.36%

How has the Kubota and LS Tractor comparison changed over the last 12 months?

3 findings
  • Kubota was ahead of LS Tractor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kubota’s share of searches among compact tractor brands worldwide moved from 17.1% to 13.3%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, LS Tractor’s share of searches among compact tractor brands worldwide moved from 0.85% to 0.8%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for compact tractor brands worldwide in September 2026?

1 change
  1. In September 2026, Kubota lost share of searches among compact tractor brands worldwide, from 14.1% to 13.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kubota’s and LS Tractor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kubota

1 branded search term

  • kubota

LS Tractor

1 branded search term

  • ls tractor

How the Brand Demand Index is measured

Other head-to-heads among compact tractor brands

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