How popular isKubota in search?
In September 2026, there were an estimated 368K branded searches for Kubota worldwide which is down 18.2% over the last 12 months. Kubota holds 13.5% estimated Share of Search among compact tractor brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere36.8%
Massey Ferguson36.8%Kubota13.5%
New Holland12.6%
Bobcat0.36%
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Which compact tractor brands compete with Kubota?
Share of Search by month for John Deere, Massey Ferguson, Kubota, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | Bobcat |
|---|---|---|---|---|---|
| Oct 2025 | 39% | 26.3% | 17.6% | 16.7% | 0.47% |
| Nov 2025 | 40.5% | 27.2% | 14.9% | 16.9% | 0.49% |
| Dec 2025 | 38.2% | 31.4% | 14.1% | 15.6% | 0.69% |
| Jan 2026 | 38.1% | 31.3% | 14% | 15.9% | 0.69% |
| Feb 2026 | 39.2% | 32.2% | 14.4% | 13.7% | 0.47% |
| Mar 2026 | 37.9% | 31.2% | 17.1% | 13.3% | 0.46% |
| Apr 2026 | 37.9% | 31.2% | 17.1% | 13.3% | 0.46% |
| May 2026 | 37.8% | 31.1% | 17% | 13.7% | 0.46% |
| Jun 2026 | 39.9% | 26.8% | 17.9% | 15% | 0.39% |
| Jul 2026 | 41.5% | 27.9% | 15.3% | 15% | 0.41% |
| Aug 2026 | 39.2% | 32.3% | 14.4% | 13.7% | 0.39% |
| Sep 2026 | 36.8% | 36.8% | 13.5% | 12.6% | 0.36% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.8% | 1M | 0% | -2.4 points | |
| 2, held 2nd | 36.8% | 1M | +21.5% | +4.5 points | |
| 3, held 3rd | 13.5% | 368K | 0% | -0.9 points | |
| 4, held 4th | 12.6% | 342K | -2.6% | -1.2 points | |
| 5, held 5th | 0.36% | 9.9K | 0% | 0 points |
36.8%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.4 points.
36.8%
Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.5 points.
3.
13.5%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.
12.6%
Held 4th. 342K estimated branded searches, -2.6% vs prior month. Share -1.2 points.
5.
Bobcat0.36%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kubota and its closest rivals
Every comparison with Kubota
22 comparisons
- Kubota vs Mahindra
- Husqvarna vs Kubota
- John Deere vs Kubota
- Kubota vs Massey Ferguson
- Kubota vs Ryobi
- Kubota vs New Holland
- Honda Power Equipment vs Kubota
- Fendt vs Kubota
- Kubota vs Toro
- CLAAS vs Kubota
- Greenworks vs Kubota
- Case IH vs Kubota
- Kubota vs Lockwood
- Case vs Kubota
- Bobcat vs Kubota
- Gehl vs Kubota
- Kubota vs Takeuchi
- Kubota vs Yanmar
- Caterpillar vs Kubota
- Frontier vs Kubota
- AGCO vs Kubota
- Komatsu vs Kubota
How has branded search demand for Kubota changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kubota worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among compact tractor brands worldwide decreased from 17.6% to 13.5%.
- Across the 12 months ending September 2026, Kubota’s estimated Share of Search among compact tractor brands worldwide peaked at 17.9% in June 2026 and was lowest at 13.5% in September 2026.
How did search popularity change for compact tractor brands worldwide in September 2026?
5 changes
In September 2026, Massey Ferguson gained estimated Share of Search among compact tractor brands worldwide, from 32.3% to 36.8%.
In September 2026, John Deere lost estimated Share of Search among compact tractor brands worldwide, from 39.2% to 36.8%.
In September 2026, New Holland lost estimated Share of Search among compact tractor brands worldwide, from 13.7% to 12.6%.
In September 2026, Kubota lost estimated Share of Search among compact tractor brands worldwide, from 14.4% to 13.5%.
Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Kubota compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Riding lawn mower brands | 4th of 7 | 9.7% | Show ranking |
| Tractor brands | 3rd of 7 | 12.1% | Show ranking |
| Potato harvester brands | 3rd of 5 | 13.3% | Show ranking |
| Compact tractor brands | 3rd of 5 | 13.5% | Shown above |
| Disc harrow brands | 3rd of 4 | 18% | Show ranking |
| Farm machinery brands | 2nd of 6 | 19.5% | Show ranking |
| Farm tractors brands | 2nd of 4 | 21% | Show ranking |
| Zero turn mowers brands | 2nd of 4 | 24.5% | Show ranking |
| Skid steer brands | 2nd of 6 | 25.7% | Show ranking |
| Forestry mulcher brands | 2nd of 4 | 26.7% | Show ranking |
| Brush hog brands | 2nd of 3 | 26.7% | Show ranking |
| Tree spade attachment brands | 2nd of 3 | 26.7% | Show ranking |
| Mini excavators | 1st of 6 | 93.8% | Show ranking |
How is Kubota measured?
Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kubota
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Is Kubota your brand?
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