Kubota vs Liebherr:Which is more popular?
In September 2026, Kubota had more branded searches than Liebherr among digger brands worldwide. Kubota had about 368,000 branded searches, while Liebherr had 246,000. Kubota made up 52.6% of all digger brand searches we track, and Liebherr accounted for 35.2%. When we asked ChatGPT and Google AI Overviews about digger brands, Kubota appeared in all four answers and Liebherr in one. Kubota was mentioned before Liebherr in every answer.
Who do people search for more?
Kubota, about 50% more searches than Liebherr
Who does AI mention more?
Kubota, mentioned in every answer we collected
Who does AI recommend more?
Kubota, named ahead of Liebherr in every answer
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Top digger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kubota appeared in all four answers. Liebherr was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Kubota was listed before Liebherr in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Caterpillar1st- Kubota2nd
Komatsu3rd
Hitachi4th
Takeuchi5th
Kobelco6th
Liebherr7th
Hyundai Construction Equipment–
Case–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kubota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Caterpillar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Takeuchi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hitachi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Komatsu2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Liebherr1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kobelco1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Case0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about digger brands
4 answers
Asked ChatGPT
“Which digger brand should I buy?”
Asked ChatGPT
“What are the best digger brands?”
Asked ChatGPT
“What's the best digger brand for a building site?”
Searched Google, AI Overview
“digger brands”
Searched Google, AI Overview
“buy digger”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kubota or Liebherr more popular in search?
This chart shows how often people search Google for Kubota and Liebherr by name. Each line represents a brand's share of searches for all nine digger brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kubota, Liebherr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kubota | Liebherr | Kobelco | Hyundai Construction Equipment | Case | Takeuchi | Caterpillar | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 36% | 5.9% | 1.6% | 1.4% | 0.79% | 0.35% | 0.16% | 0.02% |
| Nov 2025 | 48.7% | 39.9% | 6.6% | 1.8% | 1.6% | 0.87% | 0.38% | 0.17% | 0.02% |
| Dec 2025 | 52.7% | 35.2% | 7.1% | 1.9% | 1.7% | 0.77% | 0.34% | 0.14% | 0.02% |
| Jan 2026 | 48.7% | 39.8% | 6.6% | 1.9% | 1.6% | 0.87% | 0.32% | 0.13% | 0.02% |
| Feb 2026 | 52.5% | 35.1% | 7.1% | 2.1% | 1.7% | 0.94% | 0.34% | 0.14% | 0.02% |
| Mar 2026 | 53.4% | 35.7% | 5.9% | 1.7% | 1.8% | 0.96% | 0.34% | 0.15% | 0.02% |
| Apr 2026 | 53.5% | 35.8% | 5.9% | 1.6% | 1.8% | 0.96% | 0.29% | 0.12% | 0.02% |
| May 2026 | 57.4% | 31.4% | 6.3% | 1.7% | 1.9% | 0.84% | 0.31% | 0.13% | 0.02% |
| Jun 2026 | 53.6% | 35.8% | 5.9% | 1.7% | 1.8% | 0.79% | 0.29% | 0.1% | 0.02% |
| Jul 2026 | 48.9% | 40% | 6.6% | 1.7% | 1.6% | 0.72% | 0.32% | 0.12% | 0.02% |
| Aug 2026 | 52.6% | 35.2% | 7.1% | 1.9% | 1.7% | 0.94% | 0.34% | 0.13% | 0.02% |
| Sep 2026 | 52.6% | 35.2% | 7.1% | 1.9% | 1.7% | 0.94% | 0.34% | 0.14% | 0.02% |
How has the Kubota and Liebherr comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Liebherr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among digger brands worldwide moved from 53.7% to 52.6%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Liebherr’s share of searches among digger brands worldwide moved from 36% to 35.2%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for digger brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kubota’s and Liebherr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digger brands
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