How popular isCub Cadet?
In September 2026, people searched for Cub Cadet by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 2.5% of all global riding lawn mower brand searches, placing Cub Cadet seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about riding lawn mower brands, Cub Cadet appeared in all answers and was the most recommended of the eight.
Cub Cadet is the seventh most searched of 8 competitors and the most recommended in AI answers.
HusqvarnaShare of searches 27.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
John DeereShare of searches 27.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
RyobiShare of searches 22.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KubotaShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Cub CadetShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top riding lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cub Cadet appeared in all five answers. Cub Cadet is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cub Cadet1st
- John Deere2nd
Toro3rd- Husqvarna4th
- Kubota5th
Greenworks6th- Ryobi–
Honda Power Equipment–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cub Cadet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Toro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Husqvarna3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kubota2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about riding lawn mower brands
5 answers
Asked ChatGPT
“Which riding lawn mower brand should I buy?”
Asked ChatGPT
“What are the best riding lawn mower brands?”
Asked ChatGPT
“What's the best riding lawn mower brand for a large yard?”
Searched Google, AI Overview
“zero turn mower”
Searched Google, AI Overview
“best riding lawn mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which riding lawn mower brands compete with Cub Cadet?
Share of searches by month for Husqvarna, John Deere, Ryobi, Kubota, Toro, Honda Power Equipment, Cub Cadet, Greenworks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | John Deere | Ryobi | Kubota | Toro | Honda Power Equipment | Cub Cadet | Greenworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 26.4% | 20.6% | 11.9% | 2.2% | 2.8% | 2% | 2% |
| Nov 2025 | 26.9% | 26.9% | 28.1% | 9.9% | 1.6% | 2.9% | 1.6% | 2% |
| Dec 2025 | 24.6% | 29.9% | 25.7% | 11% | 1.3% | 3.7% | 1.5% | 2.2% |
| Jan 2026 | 28.5% | 28.5% | 22.2% | 10.5% | 1.6% | 4.9% | 1.7% | 2.1% |
| Feb 2026 | 29.8% | 29.8% | 19.3% | 11% | 1.9% | 4.6% | 1.8% | 1.8% |
| Mar 2026 | 29.2% | 23.9% | 23.2% | 10.8% | 4.1% | 4.1% | 2.6% | 2.2% |
| Apr 2026 | 31.6% | 21.1% | 22.8% | 9.5% | 5.3% | 3.9% | 3.5% | 2.3% |
| May 2026 | 31.3% | 20.9% | 23.1% | 9.4% | 5.3% | 3.7% | 3.4% | 2.8% |
| Jun 2026 | 27.8% | 22.8% | 25.5% | 10.3% | 4.2% | 3.4% | 3.1% | 3.1% |
| Jul 2026 | 26.3% | 26.3% | 24.1% | 9.7% | 4.6% | 3.2% | 2.9% | 2.9% |
| Aug 2026 | 26.4% | 26.4% | 23.7% | 9.7% | 4.6% | 3.4% | 2.9% | 2.9% |
| Sep 2026 | 27.7% | 27.7% | 22.8% | 10.2% | 3.4% | 3.2% | 2.5% | 2.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.7% | 1M | 0% | +1.3 points | |
| 2, held 2nd | 27.7% | 1M | 0% | +1.3 points | |
| 3, held 3rd | 22.8% | 825K | -8.3% | -0.9 points | |
| 4, held 4th | 10.2% | 368K | 0% | +0.5 points | |
| 5, held 5th | 3.4% | 122K | -30.1% | -1.2 points | |
| 6, held 6th | 3.2% | 115K | -10% | -0.2 points | |
| 7, held 7th | 2.5% | 90.5K | -17.7% | -0.4 points | |
| 8, held 8th | 2.5% | 90.5K | -17.7% | -0.4 points |
27.7%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.
27.7%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Ryobi22.8%
Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -0.9 points.
4.
Kubota10.2%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Toro3.4%
Held 5th. 122K estimated branded searches, -30.1% vs prior month. Share -1.2 points.
3.2%
Held 6th. 115K estimated branded searches, -10% vs prior month. Share -0.2 points.
2.5%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
2.5%
Held 8th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
Compare popularity between Cub Cadet and its closest rivals
Every comparison with Cub Cadet
9 comparisons
How has branded search demand for Cub Cadet changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cub Cadet worldwide rose from 74K to 90.5K.
- Across the 12 months ending September 2026, Cub Cadet’s share of searches among riding lawn mower brands worldwide increased from 2% to 2.5%.
- Across the 12 months ending September 2026, Cub Cadet’s share of searches among riding lawn mower brands worldwide peaked at 3.5% in April 2026 and was lowest at 1.5% in December 2025.
How did search popularity change for riding lawn mower brands worldwide in September 2026?
6 changes
In September 2026, Husqvarna gained share of searches among riding lawn mower brands worldwide, from 26.4% to 27.7%.
In September 2026, John Deere gained share of searches among riding lawn mower brands worldwide, from 26.4% to 27.7%.
In September 2026, Toro lost share of searches among riding lawn mower brands worldwide, from 4.6% to 3.4%.
In September 2026, Ryobi lost share of searches among riding lawn mower brands worldwide, from 23.7% to 22.8%.
Estimated monthly branded searches for Cub Cadet worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
How are Cub Cadet’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Cub Cadet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cub cadet
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Where does Cub Cadet compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Riding lawn mower brands | 7th of 8 | 2.5% | Shown above |
| Lawn tractor brands | 4th of 5 | 3.7% | Show ranking |
Is Cub Cadet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.