Brandwave

How popular isStihl in search?

In August 2026, there were an estimated 823K branded searches for Stihl worldwide which held steady over the last 11 months. Stihl holds 9.2% estimated Share of Search among lawn mower brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda83.4%
  2. Stihl9.2%
  3. Ryobi6.1%
  4. Greenworks1.2%
  5. Masport0.06%
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Which lawn mower brands compete with Stihl?

Stihl against lawn mower brands worldwide, by month

Share of Search by month for Honda, Stihl, Ryobi. The figures are in the table below the chart.

View monthly share of search table
MonthHondaStihlRyobiGreenworksMasport
Oct 202583.7%9.2%6.2%0.83%0.07%
Nov 202582.6%9.1%7.4%0.82%0.07%
Dec 202583.7%9.2%6.2%0.83%0.07%
Jan 202683.7%9.2%6.2%0.83%0.07%
Feb 202684.8%9.3%5.1%0.69%0.06%
Mar 202680.9%10.8%7.3%0.98%0.07%
Apr 202680.7%10.8%7.3%1.2%0.07%
May 202680.5%10.8%7.2%1.5%0.06%
Jun 202680.5%10.8%7.2%1.5%0.06%
Jul 202683.4%9.2%6.1%1.2%0.06%
Aug 202683.4%9.2%6.1%1.2%0.06%
Sep 2026—————

  1. 1.Honda

    83.4%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Stihl

    9.2%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ryobi

    6.1%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Greenworks

    1.2%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Masport

    0.06%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Stihl and its closest rivals

How has branded search demand for Stihl changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stihl worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among lawn mower brands worldwide peaked at 10.8% in March 2026 and was lowest at 9.1% in November 2025.

How did search popularity change for lawn mower brands worldwide in August 2026?

  1. Estimated monthly branded searches for Greenworks worldwide rose 48.6% over 11 measured months, from 74K to 110K in August 2026.

  2. Estimated monthly branded searches for Masport worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Stihl compete?

Stihl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands4th of 67.6%Show ranking
Lawn mower brands2nd of 59.2%Shown above
Hedge trimmer brands3rd of 523.3%Show ranking
Leaf blowers3rd of 623.7%Show ranking
Chainsaw brands3rd of 524.7%Show ranking
Garden shredders2nd of 632.2%Show ranking
Chainsaw chain brands2nd of 635.1%Show ranking
Chainsaw safety gear brands2nd of 638.8%Show ranking
Chainsaw bars2nd of 641.7%Show ranking

How is Stihl measured?

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stihl

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How the Brand Demand Index is measured

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