Brandwave

How popular isStihl in search?

In August 2026, there were an estimated 823K branded searches for Stihl worldwide which held steady over the last 11 months. Stihl holds 38.8% estimated Share of Search among chainsaw safety gear brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna53.5%
  2. Stihl38.8%
  3. Kask6.4%
  4. Pfanner1%
  5. Oregon0.25%
  6. Elysee<0.01%
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Which chainsaw safety gear brands compete with Stihl?

Stihl against chainsaw safety gear brands worldwide, by month

Share of Search by month for Husqvarna, Stihl, Kask. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaStihlKaskPfannerOregonElysee
Oct 202557%35.7%5.9%1.2%0.29%<0.01%
Nov 202551%39.5%7.9%1.3%0.32%<0.01%
Dec 202547.3%44.9%6%1.5%0.29%<0.01%
Jan 202652.2%40.8%5.4%1.3%0.27%<0.01%
Feb 202652.3%40.8%5.5%1.1%0.27%<0.01%
Mar 202653.7%38.7%6.4%0.86%0.26%<0.01%
Apr 202659.5%33.9%5.6%0.75%0.22%<0.01%
May 202659.9%33.6%5.5%0.75%0.22%<0.01%
Jun 202654.5%38.2%6.3%0.85%0.21%<0.01%
Jul 202653.1%38%7.6%1%0.25%<0.01%
Aug 202653.5%38.8%6.4%1%0.25%<0.01%
Sep 2026——————

  1. 1.Husqvarna

    53.5%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share +0.4 points.

  2. 2.Stihl

    38.8%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Kask

    6.4%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.Pfanner

    1%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Oregon

    0.25%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Elysee

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Stihl and its closest rivals

How has branded search demand for Stihl changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stihl worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw safety gear brands worldwide increased from 35.7% to 38.8%.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw safety gear brands worldwide peaked at 44.9% in December 2025 and was lowest at 33.6% in May 2026.

How did search popularity change for chainsaw safety gear brands worldwide in August 2026?

  1. In August 2026, Stihl gained estimated Share of Search among chainsaw safety gear brands worldwide, from 38% to 38.8%.

  2. In August 2026, Kask lost estimated Share of Search among chainsaw safety gear brands worldwide, from 7.6% to 6.4%.

  3. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Pfanner worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Husqvarna worldwide fell 13.8% over 11 measured months, from 1.3M to 1.1M in August 2026.

Where does Stihl compete?

Stihl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands4th of 67.6%Show ranking
Lawn mower brands2nd of 59.2%Show ranking
Hedge trimmer brands3rd of 523.3%Show ranking
Leaf blowers3rd of 623.7%Show ranking
Chainsaw brands3rd of 524.7%Show ranking
Garden shredders2nd of 632.2%Show ranking
Chainsaw chain brands2nd of 635.1%Show ranking
Chainsaw safety gear brands2nd of 638.8%Shown above
Chainsaw bars2nd of 641.7%Show ranking

How is Stihl measured?

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stihl

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How the Brand Demand Index is measured

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