How popular isStihl in search?
In September 2026, there were an estimated 1.1M branded searches for Stihl worldwide which held steady over the last 12 months. Stihl holds 21.1% estimated Share of Search among grass trimmer brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Milwaukee33.9%Stihl21.1%
Husqvarna20.5%
Ryobi15.3%
Black and Decker4.1%
Bosch3.1%
Greenworks1.7%
ECHO0.27%
Follow Stihl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which grass trimmer brands compete with Stihl?
Share of Search by month for Milwaukee, Stihl, Husqvarna, Ryobi, Black and Decker, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Stihl | Husqvarna | Ryobi | Black and Decker | Bosch | Greenworks | ECHO |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 19.1% | 21.8% | 13% | 4.1% | 3.4% | 1.2% | 0.25% |
| Nov 2025 | 37.1% | 19.3% | 17.6% | 17.3% | 4.5% | 2.8% | 1.2% | 0.3% |
| Dec 2025 | 40.3% | 19.7% | 15.6% | 15.4% | 4.4% | 3% | 1.3% | 0.18% |
| Jan 2026 | 35.1% | 20.7% | 20.1% | 14.9% | 4.2% | 3.3% | 1.4% | 0.16% |
| Feb 2026 | 36.7% | 21% | 21.1% | 13% | 4% | 2.8% | 1.2% | 0.16% |
| Mar 2026 | 30.4% | 22.3% | 23% | 16.1% | 3.7% | 2.8% | 1.5% | 0.2% |
| Apr 2026 | 27.7% | 21.7% | 26.4% | 16.4% | 3.3% | 2.6% | 1.7% | 0.22% |
| May 2026 | 27.4% | 20.6% | 26.6% | 16.6% | 4% | 2.5% | 2% | 0.18% |
| Jun 2026 | 29% | 21.8% | 22.5% | 17.7% | 3.9% | 2.7% | 2.1% | 0.19% |
| Jul 2026 | 32.9% | 20.8% | 20.6% | 16.5% | 4% | 3% | 2% | 0.22% |
| Aug 2026 | 32.8% | 20.9% | 20.3% | 16.1% | 3.9% | 3.7% | 2% | 0.22% |
| Sep 2026 | 33.9% | 21.1% | 20.5% | 15.3% | 4.1% | 3.1% | 1.7% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.9% | 1.8M | 0% | +1.1 points | |
| 2, held 2nd | 21.1% | 1.1M | -2.5% | +0.2 points | |
| 3, held 3rd | 20.5% | 1.1M | -1.9% | +0.3 points | |
| 4, held 4th | 15.3% | 825K | -8.3% | -0.8 points | |
| 5, held 5th | 4.1% | 220K | 0% | +0.1 points | |
| 6, held 6th | 3.1% | 169K | -17.6% | -0.5 points | |
| 7, held 7th | 1.7% | 90.5K | -17.7% | -0.3 points | |
| 8, held 8th | 0.27% | 14.8K | +22.3% | +0.1 points |
33.9%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.1 points.
2.
21.1%
Held 2nd. 1.1M estimated branded searches, -2.5% vs prior month. Share +0.2 points.
20.5%
Held 3rd. 1.1M estimated branded searches, -1.9% vs prior month. Share +0.3 points.
4.
15.3%
Held 4th. 825K estimated branded searches, -8.3% vs prior month. Share -0.8 points.
4.1%
Held 5th. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Bosch3.1%
Held 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.5 points.
1.7%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.
8.
ECHO0.27%
Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
Compare search popularity between Stihl and its closest rivals
Every comparison with Stihl
34 comparisons
- Oregon vs Stihl
- Solo vs Stihl
- Honda vs Stihl
- Milwaukee vs Stihl
- Husqvarna vs Stihl
- Makita vs Stihl
- Ryobi vs Stihl
- Corona vs Stihl
- Karcher vs Stihl
- DeWalt vs Stihl
- Stihl vs Toro
- Cannon vs Stihl
- Archer vs Stihl
- Carlton vs Stihl
- Black and Decker vs Stihl
- Gardena vs Stihl
- Bosch vs Stihl
- Fiskars vs Stihl
- Kask vs Stihl
- Stihl vs WORX
- Elysee vs Stihl
- Greenworks vs Stihl
- Nilfisk vs Stihl
- Stiga vs Stihl
- Bahco vs Stihl
- Stihl vs Troy-Bilt
- Pfanner vs Stihl
- Stihl vs Worx Landroid
- ECHO vs Stihl
- Stihl vs Sun Joe
- Bobcat vs Stihl
- Gerni vs Stihl
- Evolution vs Stihl
- Masport vs Stihl
How has branded search demand for Stihl changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among grass trimmer brands worldwide increased from 19.1% to 21.1%.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among grass trimmer brands worldwide peaked at 22.3% in March 2026 and was lowest at 19.1% in October 2025.
- Across the 12 months ending September 2026, Stihl rose from 3rd to 2nd among grass trimmer brands worldwide.
How did search popularity change for grass trimmer brands worldwide in September 2026?
6 changes
In September 2026, Milwaukee gained estimated Share of Search among grass trimmer brands worldwide, from 32.8% to 33.9%.
In September 2026, Ryobi lost estimated Share of Search among grass trimmer brands worldwide, from 16.1% to 15.3%.
In September 2026, Bosch lost estimated Share of Search among grass trimmer brands worldwide, from 3.7% to 3.1%.
Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Where does Stihl compete?
How is Stihl measured?
Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- stihl
- stihl chainsaw
- stihl leaf blowers
- stihl weed eater
Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Stihl your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.