Brandwave

How popular isStihl in search?

In August 2026, there were an estimated 823K branded searches for Stihl worldwide which held steady over the last 11 months. Stihl holds 32.2% estimated Share of Search among garden shredders worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita32.2%
  2. Stihl32.2%
  3. Ryobi21.5%
  4. Bosch8.1%
  5. WORX5.6%
  6. Sun Joe0.47%
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Which garden shredders compete with Stihl?

Stihl against garden shredders worldwide, by month

Share of Search by month for Makita, Stihl, Ryobi, Bosch, WORX. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaStihlRyobiBoschWORXSun Joe
Oct 202541.8%28.2%18.8%7.1%3.7%0.34%
Nov 202540.6%27.4%22.4%5.7%3.8%0.18%
Dec 202538.1%31.4%21%6.5%2.9%0.21%
Jan 202633.5%33.5%22.4%7%3.1%0.4%
Feb 202635.4%35.4%19.4%6.1%3.5%0.28%
Mar 202632.8%32.8%22.1%5.6%6.3%0.48%
Apr 202627.8%33.7%22.7%5.8%9.4%0.61%
May 202627.7%33.7%22.7%5.7%9.5%0.75%
Jun 202628.3%34.4%23.2%5.9%7.6%0.62%
Jul 202628.2%34.5%23%7.1%6.6%0.62%
Aug 202632.2%32.2%21.5%8.1%5.6%0.47%
Sep 2026——————

  1. 1.Makita

    32.2%

    Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4 points.

  2. 2.Stihl

    32.2%

    Moved from 1st to 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Ryobi

    21.5%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Bosch

    8.1%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.9 points.

  5. 5.WORX

    5.6%

    Held 5th. 145K estimated branded searches, -7.7% vs prior month. Share -0.9 points.

  6. 6.Sun Joe

    0.47%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Stihl and its closest rivals

How has branded search demand for Stihl changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stihl worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among garden shredders worldwide increased from 28.2% to 32.2%.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among garden shredders worldwide peaked at 35.4% in February 2026 and was lowest at 27.4% in November 2025.

How did search popularity change for garden shredders worldwide in August 2026?

  1. In August 2026, Makita overtook Stihl to take the highest estimated Share of Search among garden shredders worldwide, at 32.2%.

  2. In August 2026, Bosch gained estimated Share of Search among garden shredders worldwide, from 7.1% to 8.1%.

  3. In August 2026, Stihl lost estimated Share of Search among garden shredders worldwide, from 34.5% to 32.2%.

  4. In August 2026, Ryobi lost estimated Share of Search among garden shredders worldwide, from 23% to 21.5%.

  5. In August 2026, WORX lost estimated Share of Search among garden shredders worldwide, from 6.6% to 5.6%.

  6. Estimated monthly branded searches for Sun Joe worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

Where does Stihl compete?

Stihl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands4th of 67.6%Show ranking
Lawn mower brands2nd of 59.2%Show ranking
Hedge trimmer brands3rd of 523.3%Show ranking
Leaf blowers3rd of 623.7%Show ranking
Chainsaw brands3rd of 524.7%Show ranking
Garden shredders2nd of 632.2%Shown above
Chainsaw chain brands2nd of 635.1%Show ranking
Chainsaw safety gear brands2nd of 638.8%Show ranking
Chainsaw bars2nd of 641.7%Show ranking

How is Stihl measured?

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stihl

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How the Brand Demand Index is measured

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