Brandwave

How popular isStihl in search?

In September 2026, there were an estimated 1.1M branded searches for Stihl worldwide which held steady over the last 12 months. Stihl holds 38.2% estimated Share of Search among pruning saw brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl38.2%
  2. Makita33.7%
  3. DeWalt22.6%
  4. Fiskars5.6%
  5. WORX0.02%
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Which pruning saw brands compete with Stihl?

Stihl against pruning saw brands worldwide, by month

Share of Search by month for Stihl, Makita, DeWalt, Fiskars. The figures are in the table below the chart.

View monthly share of search table
MonthStihlMakitaDeWaltFiskarsWORX
Oct 202533.9%41.5%19.9%4.7%0.01%
Nov 202532.3%39.7%22.8%5.2%0.01%
Dec 202533.5%36.2%25.2%5%<0.01%
Jan 202637.3%33.9%23.3%5.5%<0.01%
Feb 202637%33.9%23.7%5.4%0.01%
Mar 202639.9%34.5%20%5.6%0.01%
Apr 202643.4%29.8%20.4%6.3%0.01%
May 202642.2%30.5%20.6%6.6%0.02%
Jun 202642.9%30.9%21%5.2%0.02%
Jul 202642.8%30.1%20.4%6.7%0.01%
Aug 202638.6%32.9%22.3%6.2%0.02%
Sep 202638.2%33.7%22.6%5.6%0.02%

  1. 1.Stihl

    38.2%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share -0.5 points.

  2. 2.Makita

    33.7%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.8 points.

  3. 3.DeWalt

    22.6%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Fiskars

    5.6%

    Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.6 points.

  5. 5.WORX

    0.02%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Stihl and its closest rivals

Every comparison with Stihl

How has branded search demand for Stihl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among pruning saw brands worldwide increased from 33.9% to 38.2%.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among pruning saw brands worldwide peaked at 43.4% in April 2026 and was lowest at 32.3% in November 2025.
  • Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among pruning saw brands worldwide.

How did search popularity change for pruning saw brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among pruning saw brands worldwide, from 32.9% to 33.7%.

  2. In September 2026, Fiskars lost estimated Share of Search among pruning saw brands worldwide, from 6.2% to 5.6%.

  3. Stihl’s estimated Share of Search among pruning saw brands worldwide has lost ground for 3 months in a row, from 42.9% to 38.2% in September 2026.

Where does Stihl compete?

Stihl is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stone saw brands2nd of 620.1%Show ranking
Leaf blower brands2nd of 621%Show ranking
Cordless chainsaw brands2nd of 521.1%Show ranking
Grass trimmer brands2nd of 821.1%Show ranking
Chainsaw bars2nd of 626.3%Show ranking
Chainsaw chain brands2nd of 626.8%Show ranking
Chainsaw and outdoor power brands1st of 627%Show ranking
Leaf vacuum brands2nd of 627.1%Show ranking
Hedge trimmer brands1st of 527.7%Show ranking
Garden machinery brands1st of 628.1%Show ranking
Chainsaw brands1st of 528.4%Show ranking
Leaf blowers1st of 628.8%Show ranking
Chainsaw safety gear brands2nd of 629.9%Show ranking
Lawn mower brands1st of 634.3%Show ranking
Weed sprayer brands2nd of 437.5%Show ranking
Pruning saw brands1st of 538.2%Shown above
Garden shredders1st of 636.2%Show ranking
Cordless blower brands1st of 343.2%Show ranking
Hedge cutter brands1st of 343.2%Show ranking
Pressure washer brands1st of 635.3%Show ranking
Robotic lawn mower brands2nd of 638.1%Show ranking
Power broom brands1st of 448.3%Show ranking
Edger brands1st of 550.3%Show ranking
Backpack blower brands1st of 351.2%Show ranking
Brush blade brands1st of 351.2%Show ranking
Asphalt cutter brands1st of 451.2%Show ranking
Blower vac brands1st of 452.9%Show ranking
Post hole digger brands1st of 354.2%Show ranking
Hedge shears brands2nd of 444.4%Show ranking
Tree loppers brands1st of 379.9%Show ranking

How is Stihl measured?

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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