Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 1.4 million times worldwide, about the same as the previous year. These searches made up 20.6% of all global cut off saw brand searches, placing Stihl second out of nine brands. When we asked both ChatGPT and Google AI Overviews about cut off saw brands, Stihl appeared in one of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Stihl is the second most searched of 9 competitors and the sixth most recommended in AI answers.

  1. EvolutionShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. StihlShare of searches 20.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. MilwaukeeShare of searches 15.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. DeWaltShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. HusqvarnaShare of searches 9.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top cut off saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Evolution1st
  2. DeWalt2nd
  3. Makita3rd
  4. Milwaukee4th
  5. Husqvarna5th
  6. Stihl6th
  7. Hilti–
  8. iQ Power Tools–
  9. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Evolution5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iQ Power Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cut off saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cut off saw brands compete with Stihl?

Stihl against cut off saw brands worldwide, by month

Share of searches by month for Evolution, Stihl, Milwaukee, DeWalt, Husqvarna, Makita, Hilti, iQ Power Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthEvolutionStihlMilwaukeeDeWaltHusqvarnaMakitaHiltiiQ Power ToolsECHO
Oct 202516.4%21.3%14.3%14.9%11.8%9.4%7.5%3.5%0.9%
Nov 202517%22.6%16.8%14%10.1%8.8%6.1%3.7%0.95%
Dec 202520%18.6%16.1%13.3%12%8.9%6.5%3.6%0.92%
Jan 202618.8%21.1%14.9%12.3%11.1%10.3%6.4%4.1%1.1%
Feb 202618.5%21.9%14.9%14.1%11.1%9%6.4%3.3%0.8%
Mar 202618.4%22%15.1%12.5%11.3%9%6.9%4%0.9%
Apr 202614.8%20.4%19.8%13.2%10.3%7.8%10.3%2.5%0.84%
May 202615.8%21.8%19.7%13.5%10.9%8.3%5.8%3.3%1%
Jun 202614.3%28.6%14.5%14.5%10%7.8%5.8%2.9%1.6%
Jul 202618.9%28.5%13.5%12.1%9.3%8.3%5.5%2.7%1.2%
Aug 202615.9%24.7%16.7%13.6%9.4%9%6.1%3.3%1.3%
Sep 202622.9%20.6%15.3%12.7%9.5%9.1%5.9%2.8%1.2%

  1. 1.Evolution

    22.9%

    Moved from 3rd to 1st. 10.8K estimated branded searches, +41.8% vs prior month. Share +7 points.

  2. 2.Stihl

    20.6%

    Moved from 1st to 2nd. 9.7K estimated branded searches, -17.8% vs prior month. Share -4.1 points.

  3. 3.Milwaukee

    15.3%

    Moved from 2nd to 3rd. 7.2K estimated branded searches, -10% vs prior month. Share -1.5 points.

  4. 4.DeWalt

    12.7%

    Held 4th. 6K estimated branded searches, -7.7% vs prior month. Share -0.9 points.

  5. 5.Husqvarna

    9.5%

    Held 5th. 4.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Makita

    9.1%

    Held 6th. 4.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Hilti

    5.9%

    Held 7th. 2.8K estimated branded searches, -4.1% vs prior month. Share -0.2 points.

  8. 8.iQ Power Tools

    2.8%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.6 points.

  9. 9.ECHO

    1.2%

    Held 9th. 580 estimated branded searches, -3.3% vs prior month. Share 0 points.

Stihl, Milwaukee and 3 other brands sell other things too, so only their searches that name this product count here, like “stihl cut off saw”.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

54 comparisons

How has branded search demand for Stihl changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.4M.
  • Across the 12 months ending September 2026, Stihl’s share of searches among cut off saw brands worldwide decreased from 21.3% to 20.6%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among cut off saw brands worldwide peaked at 28.6% in June 2026 and was lowest at 18.6% in December 2025.
  • Across the 12 months ending September 2026, Stihl fell from 1st to 2nd among cut off saw brands worldwide.

How did search popularity change for cut off saw brands worldwide in September 2026?

6 changes

  1. In September 2026, Evolution overtook Stihl and Milwaukee to become the leader among cut off saw brands worldwide, with 22.9% of the searches.

  2. In September 2026, Stihl lost share of searches among cut off saw brands worldwide, from 24.7% to 20.6%.

  3. In September 2026, Milwaukee lost share of searches among cut off saw brands worldwide, from 16.7% to 15.3%.

  4. In September 2026, DeWalt lost share of searches among cut off saw brands worldwide, from 13.6% to 12.7%.

  5. In September 2026, iQ Power Tools lost share of searches among cut off saw brands worldwide, from 3.3% to 2.8%.

  6. Makita’s share of searches among cut off saw brands worldwide has gained ground for 3 months in a row, from 7.8% to 9.1% in September 2026.

How are Stihl’s branded searches counted?

55 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stihl
  • stihl air blower
  • stihl auger
  • stihl backpack blower
  • stihl battery chainsaw
  • stihl blower vac
  • stihl brush blade
  • stihl brush cutter
  • stihl brush cutter blade
  • stihl bypass loppers
  • stihl chain
  • stihl chainsaw
  • stihl chainsaw bar
  • stihl chainsaw boots
  • stihl chainsaw chain
  • stihl chainsaw chaps
  • stihl chainsaw gloves
  • stihl chainsaw helmet
  • stihl chainsaw jacket
  • stihl chainsaw pants
  • stihl clearing saw blade
  • stihl concrete saw
  • stihl cordless blower
  • stihl cordless chainsaw
  • stihl cut off saw
  • stihl earth auger
  • stihl edger
  • stihl forestry helmet
  • stihl garden shredder
  • stihl grass trimmer
  • stihl hedge clippers
  • stihl hedge shear
  • stihl hedge trimmer
  • stihl imow
  • stihl lawn edger
  • stihl lawn mower
  • stihl leaf blower
  • stihl leaf blowers
  • stihl leaf vacuum
  • stihl line trimmer

1–40 of 55

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden machinery brands1st of 931.8%Show ranking
Chainsaw brands1st of 749.4%Show ranking
Pressure washer brands8th of 153.8%Show ranking
Robot mower brands7th of 131.4%Show ranking
Lawn mower brands5th of 710.3%Show ranking
Leaf blower brands1st of 826.6%Show ranking
Hedge trimmer brands2nd of 725.9%Show ranking
Grass trimmer brands8th of 94.5%Show ranking
Lawn edger brands2nd of 1116.5%Show ranking
Air blower brands1st of 576%Show ranking
Cut off saw brands2nd of 920.6%Shown above
Tree loppers brands1st of 576.2%Show ranking
Pruning saw brands4th of 86.5%Show ranking
Brush cutter brands1st of 849.6%Show ranking
Leaf vacuum brands2nd of 720%Show ranking
Asphalt cutter brands1st of 553.4%Show ranking
Cordless blower brands1st of 457.9%Show ranking
Earth auger brands2nd of 826.6%Show ranking
Chainsaw chain brands1st of 672.6%Show ranking
Garden shredders4th of 63.1%Show ranking
Chainsaw safety gear brands1st of 554.3%Show ranking
Hedge shears brands1st of 549.8%Show ranking
Weed sprayer brands5th of 54.2%Show ranking
Brush blade brands1st of 567.3%Show ranking
Chainsaw bars1st of 640.3%Show ranking
Power broom brands1st of 481.9%Show ranking
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