Brandwave

How popular isHilti in search?

In September 2026, there were an estimated 27.1K branded searches for Hilti worldwide which is up 22.1% over the last 12 months. Hilti holds 0.58% estimated Share of Search among cut off saw brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee39.2%
  2. Husqvarna23.7%
  3. Makita21.5%
  4. DeWalt14.4%
  5. Hilti0.58%
  6. ECHO0.32%
  7. Evolution0.17%
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Which cut off saw brands compete with Hilti?

Hilti against cut off saw brands worldwide, by month

Share of Search by month for Milwaukee, Husqvarna, Makita, DeWalt, Hilti. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeHusqvarnaMakitaDeWaltHiltiECHOEvolution
Oct 202539.5%23.1%24.8%11.9%0.39%0.26%0.1%
Nov 202540%18.9%25.6%14.7%0.4%0.32%0.12%
Dec 202543.5%16.8%23%16%0.43%0.19%0.1%
Jan 202640%23%21.5%14.7%0.49%0.18%0.12%
Feb 202640.2%23.1%21.1%14.8%0.49%0.18%0.12%
Mar 202635.9%27.1%22.7%13.2%0.79%0.24%0.13%
Apr 202634.6%33%18.6%12.7%0.63%0.28%0.1%
May 202634.4%33.4%18.7%12.6%0.62%0.23%0.1%
Jun 202636.9%28.7%20%13.6%0.55%0.24%0.09%
Jul 202641.8%26.1%18.5%12.6%0.62%0.28%0.1%
Aug 202639.2%24.2%21.3%14.4%0.58%0.26%0.12%
Sep 202639.2%23.7%21.5%14.4%0.58%0.32%0.17%
  1. 1.Milwaukee

    39.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Husqvarna

    23.7%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share -0.4 points.

  3. 3.Makita

    21.5%

    Held 3rd. 1M estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  4. 4.DeWalt

    14.4%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hilti

    0.58%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.ECHO

    0.32%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  7. 7.Evolution

    0.17%

    Held 7th. 8.1K estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare search popularity between Hilti and its closest rivals

How has branded search demand for Hilti changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hilti worldwide rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Hilti’s estimated Share of Search among cut off saw brands worldwide held steady, from 0.39% to 0.58%.

How did search popularity change for cut off saw brands worldwide in September 2026?

  1. Husqvarna’s estimated Share of Search among cut off saw brands worldwide has lost ground for 3 months in a row, from 28.7% to 23.7% in September 2026.

  2. Estimated monthly branded searches for Evolution worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  5. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Where does Hilti compete?

Hilti is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cut off saw brands5th of 70.58%Shown above
Laser level brands6th of 70.67%Show ranking
Dust extractor brands6th of 70.72%Show ranking
Caulking gun brands5th of 60.73%Show ranking
Chasing machine brands5th of 60.73%Show ranking
Breaker hammer brands5th of 50.73%Show ranking
Chipping hammer brands5th of 50.73%Show ranking
Impact driver brands5th of 50.88%Show ranking
Roto hammer brands4th of 40.89%Show ranking
Laser plumb bob brands4th of 41%Show ranking
Mag drill brands3rd of 51.6%Show ranking
Drywall gun brands3rd of 32.1%Show ranking
Industrial fasteners3rd of 617.7%Show ranking

How is Hilti measured?

Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hilti tools

Do you work for Hilti? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Hilti your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.