Hilti vs Kobalt:Which is searched more?
In September 2026, Kobalt had more branded searches than Hilti among impact driver brands worldwide. Kobalt was estimated to have 90.5K branded searches compared to Hilti’s 27.1K, and held a 2.9% Share of Search versus Hilti’s 0.88%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hilti or Kobalt?
Compare the impact driver brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kobalt, Hilti. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Ryobi | Craftsman | Kobalt | Hilti |
|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 23.1% | 7.3% | 2.7% | 0.66% |
| Nov 2025 | 61.2% | 28.5% | 6.7% | 3% | 0.61% |
| Dec 2025 | 63.4% | 24.3% | 8.5% | 3.1% | 0.63% |
| Jan 2026 | 60.5% | 25.8% | 10% | 3% | 0.73% |
| Feb 2026 | 62.2% | 22% | 12.5% | 2.5% | 0.75% |
| Mar 2026 | 54.2% | 28.6% | 13.3% | 2.7% | 1.2% |
| Apr 2026 | 53.8% | 31.8% | 10.8% | 2.7% | 0.97% |
| May 2026 | 53.4% | 32.3% | 10.7% | 2.6% | 0.97% |
| Jun 2026 | 53.5% | 32.7% | 10.8% | 2.2% | 0.79% |
| Jul 2026 | 56.9% | 28.5% | 11.4% | 2.3% | 0.84% |
| Aug 2026 | 56.9% | 28% | 11.4% | 2.8% | 0.84% |
| Sep 2026 | 59.5% | 26.8% | 9.8% | 2.9% | 0.88% |
How has the Hilti and Kobalt comparison changed over the last 12 months?
3 findings
- Kobalt was ahead of Hilti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hilti’s estimated Share of Search among impact driver brands worldwide moved from 0.66% to 0.88%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among impact driver brands worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for impact driver brands worldwide in September 2026?
2 changes
Kobalt’s estimated Share of Search among impact driver brands worldwide has gained ground for 3 months in a row, from 2.2% to 2.9% in September 2026.
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Other head-to-heads among impact driver brands
How each brand is measured
Brandwave collects information about searches that people make online using Hilti’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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