How popular isHilti in search?
In September 2026, there were an estimated 27.1K branded searches for Hilti worldwide which is up 22.1% over the last 12 months. Hilti holds 0.88% estimated Share of Search among impact driver brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which impact driver brands compete with Hilti?
Share of Search by month for Milwaukee, Ryobi, Craftsman, Kobalt, Hilti. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Ryobi | Craftsman | Kobalt | Hilti |
|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 23.1% | 7.3% | 2.7% | 0.66% |
| Nov 2025 | 61.2% | 28.5% | 6.7% | 3% | 0.61% |
| Dec 2025 | 63.4% | 24.3% | 8.5% | 3.1% | 0.63% |
| Jan 2026 | 60.5% | 25.8% | 10% | 3% | 0.73% |
| Feb 2026 | 62.2% | 22% | 12.5% | 2.5% | 0.75% |
| Mar 2026 | 54.2% | 28.6% | 13.3% | 2.7% | 1.2% |
| Apr 2026 | 53.8% | 31.8% | 10.8% | 2.7% | 0.97% |
| May 2026 | 53.4% | 32.3% | 10.7% | 2.6% | 0.97% |
| Jun 2026 | 53.5% | 32.7% | 10.8% | 2.2% | 0.79% |
| Jul 2026 | 56.9% | 28.5% | 11.4% | 2.3% | 0.84% |
| Aug 2026 | 56.9% | 28% | 11.4% | 2.8% | 0.84% |
| Sep 2026 | 59.5% | 26.8% | 9.8% | 2.9% | 0.88% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 1.8M | 0% | +2.6 points | |
| 2, held 2nd | 26.8% | 825K | -8.3% | -1.1 points | |
| 3, held 3rd | 9.8% | 301K | -18.2% | -1.7 points | |
| 4, held 4th | 2.9% | 90.5K | 0% | +0.1 points | |
| 5, held 5th | 0.88% | 27.1K | 0% | 0 points |
59.5%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.6 points.
2.
Ryobi
26.8%
Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -1.1 points.
9.8%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
4.
Kobalt2.9%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Hilti0.88%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hilti and its closest rivals
Every comparison with Hilti
19 comparisons
- Bosch vs Hilti
- Craftsman vs Hilti
- DeWalt vs Hilti
- Hilti vs Husqvarna
- Hilti vs ITW
- Hilti vs Kobalt
- Hilti vs Makita
- Hilti vs Milwaukee
- Hilti vs Nilfisk
- Hilti vs Ryobi
- Hilti vs Simpson Strong-Tie
- Festool vs Hilti
- Hilti vs Leica Geosystems
- ECHO vs Hilti
- Evolution vs Hilti
- Hilti vs Metabo
- FastenMaster vs Hilti
- Bossard vs Hilti
- Arconic vs Hilti
How has branded search demand for Hilti changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hilti worldwide rose from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Hilti’s estimated Share of Search among impact driver brands worldwide held steady, from 0.66% to 0.88%.
How did search popularity change for impact driver brands worldwide in September 2026?
5 changes
In September 2026, Milwaukee gained estimated Share of Search among impact driver brands worldwide, from 56.9% to 59.5%.
In September 2026, Craftsman lost estimated Share of Search among impact driver brands worldwide, from 11.4% to 9.8%.
In September 2026, Ryobi lost estimated Share of Search among impact driver brands worldwide, from 28% to 26.8%.
Kobalt’s estimated Share of Search among impact driver brands worldwide has gained ground for 3 months in a row, from 2.2% to 2.9% in September 2026.
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Where does Hilti compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cut off saw brands | 5th of 7 | 0.58% | Show ranking |
| Laser level brands | 6th of 7 | 0.67% | Show ranking |
| Dust extractor brands | 6th of 7 | 0.72% | Show ranking |
| Caulking gun brands | 5th of 6 | 0.73% | Show ranking |
| Chasing machine brands | 5th of 6 | 0.73% | Show ranking |
| Breaker hammer brands | 5th of 5 | 0.73% | Show ranking |
| Chipping hammer brands | 5th of 5 | 0.73% | Show ranking |
| Impact driver brands | 5th of 5 | 0.88% | Shown above |
| Roto hammer brands | 4th of 4 | 0.89% | Show ranking |
| Laser plumb bob brands | 4th of 4 | 1% | Show ranking |
| Mag drill brands | 3rd of 5 | 1.6% | Show ranking |
| Drywall gun brands | 3rd of 3 | 2.1% | Show ranking |
| Jackhammer bits brands | 3rd of 3 | 2.3% | Show ranking |
| Industrial fasteners | 3rd of 6 | 17.7% | Show ranking |
How is Hilti measured?
Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hilti tools
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Is Hilti your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.