How popular isHilti?
In September 2026, people searched for Hilti by name about 34,900 times worldwide, a 20.3% increase from the previous year. These searches made up 6.7% of all global pavement breaker brand searches, placing Hilti third out of five brands. When we asked both ChatGPT and Google AI Overviews about pavement breaker brands, Hilti appeared in four of the five answers and was the third most recommended of the five.
Hilti is the third most searched of 5 competitors and the third most recommended in AI answers.
Ingersoll RandShare of searches 77.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Chicago PneumaticShare of searches 12.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
HiltiShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MakitaShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BoschShare of searches <0.01%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Follow Hilti and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pavement breaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hilti was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hilti is the third most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
- Makita2nd
- Hilti3rd
- Chicago Pneumatic4th
- Ingersoll Rand5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hilti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chicago Pneumatic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ingersoll Rand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pavement breaker brands
5 answers
Asked ChatGPT
“Which pavement breaker brand should I buy?”
Asked ChatGPT
“What are the best pavement breaker brands?”
Asked ChatGPT
“What's the best pavement breaker brand for heavy demolition?”
Searched Google, AI Overview
“concrete breaker tool”
Searched Google, AI Overview
“heavy duty breaker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pavement breaker brands compete with Hilti?
Share of searches by month for Ingersoll Rand, Chicago Pneumatic, Hilti, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ingersoll Rand | Chicago Pneumatic | Hilti | Makita | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 77.9% | 12.7% | 5.9% | 3.4% | <0.01% |
| Nov 2025 | 78.1% | 12.8% | 5.9% | 3.2% | <0.01% |
| Dec 2025 | 78.3% | 12.8% | 5.8% | 3.1% | 0.01% |
| Jan 2026 | 78.1% | 12.8% | 5.9% | 3.2% | <0.01% |
| Feb 2026 | 78.7% | 12.9% | 5.2% | 3.2% | <0.01% |
| Mar 2026 | 77.6% | 12.7% | 5.8% | 3.9% | <0.01% |
| Apr 2026 | 77.8% | 12.7% | 5.8% | 3.6% | <0.01% |
| May 2026 | 79.3% | 10.6% | 6.8% | 3.2% | <0.01% |
| Jun 2026 | 77.5% | 12.7% | 6.7% | 3.2% | <0.01% |
| Jul 2026 | 80% | 10.7% | 6% | 3.3% | <0.01% |
| Aug 2026 | 79.1% | 10.6% | 6.8% | 3.5% | <0.01% |
| Sep 2026 | 77.3% | 12.6% | 6.7% | 3.4% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.3% | 90.5K | 0% | -1.8 points | |
| 2, held 2nd | 12.6% | 14.8K | +22.3% | +2.1 points | |
| 3, held 3rd | 6.7% | 7.8K | 0% | -0.2 points | |
| 4, held 4th | 3.4% | 4K | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 10 | 0% | 0 points |
77.3%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.8 points.
12.6%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.1 points.
3.
Hilti6.7%
Held 3rd. 7.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Makita3.4%
Held 4th. 4K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Bosch<0.01%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Hilti and its closest rivals
Every comparison with Hilti
28 comparisons
- DeWalt vs Hilti
- Festool vs Hilti
- Hilti vs Husqvarna
- Hilti vs Makita
- Hilti vs Milwaukee
- Hilti vs Nilfisk
- Bosch Professional vs Hilti
- Craftsman vs Hilti
- Hilti vs ITW
- Hilti vs Kobalt
- Hilti vs Ryobi
- Hilti vs Simpson Strong-Tie
- Hilti vs Tajima
- Bosch vs Hilti
- Hilti vs Leica Geosystems
- ECHO vs Hilti
- Hilti vs Huepar
- Evolution vs Hilti
- Hilti vs Metabo
- Chicago Pneumatic vs Hilti
- Hilti vs Ingersoll Rand
- FEIN vs Hilti
- Euroboor vs Hilti
- FastenMaster vs Hilti
- Hilti vs Hougen
- Hilti vs Newborn
- Bossard vs Hilti
- Arconic vs Hilti
How has branded search demand for Hilti changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hilti worldwide rose from 29K to 34.9K.
- Across the 12 months ending September 2026, Hilti’s share of searches among pavement breaker brands worldwide increased from 5.9% to 6.7%.
- Across the 12 months ending September 2026, Hilti’s share of searches among pavement breaker brands worldwide peaked at 6.8% in May 2026 and was lowest at 5.2% in February 2026.
How did search popularity change for pavement breaker brands worldwide in September 2026?
3 changes
In September 2026, Chicago Pneumatic gained share of searches among pavement breaker brands worldwide, from 10.6% to 12.6%.
In September 2026, Ingersoll Rand lost share of searches among pavement breaker brands worldwide, from 79.1% to 77.3%.
Estimated monthly branded searches for Hilti worldwide rose 14.7% over 12 measured months, from 6.8K to 7.8K in September 2026.
How are Hilti’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hilti breaker
- hilti jackhammer
- hilti tools
Do you work for Hilti? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hilti compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cut off saw brands | 5th of 7 | 0.59% | Show ranking |
| Laser level brands | 5th of 8 | 0.7% | Show ranking |
| Dust extractor brands | 6th of 9 | 0.7% | Show ranking |
| Impact driver brands | 6th of 6 | 0.74% | Show ranking |
| SDS drill brands | 5th of 5 | 0.74% | Show ranking |
| Caulking gun brands | 5th of 8 | 0.76% | Show ranking |
| Chasing machine brands | 4th of 6 | 0.76% | Show ranking |
| SDS Max brands | 4th of 5 | 0.77% | Show ranking |
| Chipping hammer brands | 4th of 5 | 0.77% | Show ranking |
| Breaker hammer brands | 4th of 5 | 0.77% | Show ranking |
| Roto hammer brands | 3rd of 4 | 0.95% | Show ranking |
| Laser plumb bob brands | 3rd of 4 | 1.1% | Show ranking |
| Drywall gun brands | 4th of 4 | 1.4% | Show ranking |
| Mag drill brands | 3rd of 8 | 1.6% | Show ranking |
| Demolition hammer brands | 3rd of 4 | 1.6% | Show ranking |
| Industrial fasteners | 3rd of 6 | 17.7% | Show ranking |
| Pavement breaker brands | 3rd of 5 | 6.7% | Shown above |
Is Hilti your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.