Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 1.1 million times worldwide, about the same as the previous year. These searches made up 21.8% of all global lawn edger brand searches, placing Stihl second out of ten brands. When we asked both ChatGPT and Google AI Overviews about lawn edger brands, Stihl appeared in three of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Stihl is the second most searched of 10 competitors and the fourth most recommended in AI answers.

  1. HusqvarnaShare of searches 26.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StihlShare of searches 21.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 17.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. RyobiShare of searches 17.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. CraftsmanShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EGO Power+1st
  2. ECHO2nd
  3. Greenworks3rd
  4. Stihl4th
  5. Ryobi5th
  6. WORX6th
  7. Black+Decker7th
  8. DeWalt8th
  9. Husqvarna–
  10. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EGO Power+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WORX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lawn edger brands compete with Stihl?

Stihl against lawn edger brands worldwide, by month

Share of searches by month for Husqvarna, Stihl, DeWalt, Ryobi, Craftsman, Black+Decker, Greenworks. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlDeWaltRyobiCraftsmanBlack+DeckerGreenworksECHOWORXEGO Power+
Oct 202531%20.9%17.1%16.3%6.2%6.2%1.9%0.38%0.02%—
Nov 202524%19.7%19.7%22%5.9%6.5%1.8%0.43%0.01%—
Dec 202521.4%21.4%21.4%19.5%7.8%6.4%1.9%0.26%0.01%—
Jan 202626.4%21.7%17.8%18.1%8%5.8%2%0.21%<0.01%—
Feb 202627.1%22.3%18.2%15.2%10%5.4%1.6%0.22%<0.01%—
Mar 202627.4%22.5%15.1%17.6%10.1%4.9%2%0.27%0.03%—
Apr 202632.1%21.4%14.4%16.8%7.9%4.7%2.4%0.32%0.04%—
May 202631.3%20.8%14%17.5%7.7%5.6%2.8%0.25%0.06%—
Jun 202626.9%22.1%14.9%19.3%8.1%5.4%3%0.27%0.05%—
Jul 202626.3%21.7%14.5%18.8%9.7%5.8%2.9%0.32%0.05%—
Aug 202625.5%21%17.2%18.2%9.4%5.6%2.8%0.31%0.06%—
Sep 202626.4%21.8%17.8%17.4%8%5.8%2.4%0.39%0.04%—

  1. 1.Husqvarna

    26.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Stihl

    21.8%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.DeWalt

    17.8%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Ryobi

    17.4%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -0.8 points.

  5. 5.Craftsman

    8%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Black+Decker

    5.8%

    Held 6th. 220K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Greenworks

    2.4%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  8. 8.ECHO

    0.39%

    Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  9. 9.WORX

    0.04%

    Held 9th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

  10. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

56 comparisons

How has branded search demand for Stihl changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands worldwide increased from 20.9% to 21.8%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands worldwide peaked at 22.5% in March 2026 and was lowest at 19.7% in November 2025.

How did search popularity change for lawn edger brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt overtook Ryobi to rank 3rd among lawn edger brands worldwide, with 17.8% of the searches.

  2. In September 2026, Husqvarna gained share of searches among lawn edger brands worldwide, from 25.5% to 26.4%.

  3. In September 2026, Stihl gained share of searches among lawn edger brands worldwide, from 21% to 21.8%.

  4. In September 2026, Craftsman lost share of searches among lawn edger brands worldwide, from 9.4% to 8%.

  5. In September 2026, Ryobi lost share of searches among lawn edger brands worldwide, from 18.2% to 17.4%.

  6. Greenworks’ share of searches among lawn edger brands worldwide has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.

How are Stihl’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 32 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands2nd of 917.5%Show ranking
Chainsaw and outdoor power brands2nd of 916.5%Show ranking
Hedge trimmer brands2nd of 817.7%Show ranking
Cordless chainsaw brands2nd of 717.8%Show ranking
Grass trimmer brands2nd of 1017.9%Show ranking
Stone saw brands2nd of 820.1%Show ranking
Chainsaw brands2nd of 719%Show ranking
Cordless blower brands2nd of 525.5%Show ranking
Earth auger brands3rd of 819.3%Show ranking
Chainsaw bars2nd of 626.3%Show ranking
Air blower brands2nd of 620.6%Show ranking
Leaf vacuum brands2nd of 727.1%Show ranking
Garden machinery brands1st of 628.1%Show ranking
Lawn edger brands2nd of 1021.8%Shown above
Brush cutter brands3rd of 822.2%Show ranking
Chainsaw chain brands2nd of 629%Show ranking
Chainsaw safety gear brands2nd of 629.9%Show ranking
Brush blade brands2nd of 532.2%Show ranking
Lawn mower brands1st of 833.3%Show ranking
Pruning saw brands1st of 837.7%Show ranking
Robot mower brands2nd of 1328.6%Show ranking
Garden shredders1st of 638.3%Show ranking
Pressure washer brands1st of 1132.2%Show ranking
Edger brands1st of 745.6%Show ranking
Blower vac brands1st of 647.5%Show ranking
Power broom brands1st of 448.3%Show ranking
Asphalt cutter brands1st of 551.2%Show ranking
Backpack blower brands1st of 451.2%Show ranking
Post hole digger brands1st of 354.2%Show ranking
Weed sprayer brands1st of 562.5%Show ranking
Tree loppers brands1st of 578.2%Show ranking
Hedge shears brands1st of 579.5%Show ranking
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