How popular isStihl in search?
In September 2026, there were an estimated 1.1M branded searches for Stihl worldwide which held steady over the last 12 months. Stihl holds 50.4% estimated Share of Search among backpack blower brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Stihl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which backpack blower brands compete with Stihl?
Share of Search by month for Stihl, Husqvarna. The figures are in the table below the chart.
View monthly share of search table
| Month | Stihl | Husqvarna | ECHO |
|---|---|---|---|
| Oct 2025 | 46.4% | 53% | 0.6% |
| Nov 2025 | 52% | 47.2% | 0.81% |
| Dec 2025 | 55.6% | 43.9% | 0.5% |
| Jan 2026 | 50.5% | 49.1% | 0.38% |
| Feb 2026 | 49.8% | 49.9% | 0.38% |
| Mar 2026 | 49.1% | 50.5% | 0.44% |
| Apr 2026 | 44.9% | 54.7% | 0.46% |
| May 2026 | 43.5% | 56.1% | 0.38% |
| Jun 2026 | 49% | 50.6% | 0.43% |
| Jul 2026 | 50% | 49.5% | 0.52% |
| Aug 2026 | 50.6% | 48.9% | 0.52% |
| Sep 2026 | 50.4% | 49% | 0.65% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.4% | 1.1M | -2.5% | -0.2 points | |
| 2, held 2nd | 49% | 1.1M | -1.9% | +0.1 points | |
| 3, held 3rd | 0.65% | 14.8K | +22.3% | +0.1 points |
Compare search popularity between Stihl and its closest rivals
Every comparison with Stihl
34 comparisons
- Oregon vs Stihl
- Solo vs Stihl
- Milwaukee vs Stihl
- Husqvarna vs Stihl
- Makita vs Stihl
- Ryobi vs Stihl
- Corona vs Stihl
- Karcher vs Stihl
- DeWalt vs Stihl
- Cannon vs Stihl
- Archer vs Stihl
- Carlton vs Stihl
- Honda Power Equipment vs Stihl
- Black and Decker vs Stihl
- Gardena vs Stihl
- Bosch vs Stihl
- Fiskars vs Stihl
- Kask vs Stihl
- Stihl vs Toro
- Stihl vs WORX
- Elysee vs Stihl
- Greenworks vs Stihl
- Nilfisk vs Stihl
- Stiga vs Stihl
- Bahco vs Stihl
- Stihl vs Troy-Bilt
- Pfanner vs Stihl
- Stihl vs Worx Landroid
- ECHO vs Stihl
- Stihl vs Sun Joe
- Bobcat vs Stihl
- Gerni vs Stihl
- Evolution vs Stihl
- Masport vs Stihl
How has branded search demand for Stihl changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among backpack blower brands worldwide increased from 46.4% to 50.4%.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among backpack blower brands worldwide peaked at 55.6% in December 2025 and was lowest at 43.5% in May 2026.
- Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among backpack blower brands worldwide.
How did search popularity change for backpack blower brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.
Where does Stihl compete?
How is Stihl measured?
Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- stihl
- stihl chainsaw
- stihl leaf blowers
- stihl weed eater
Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Stihl your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.