Brandwave

Backpack blower brands:Which are searched most?

In September 2026, Stihl was the most searched among backpack blower brands worldwide, with an estimated 1.1M branded searches and 51.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl51.2%
  2. Husqvarna48.1%
  3. ECHO0.71%

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Share of SearchLeaderboard

Compare the backpack blower brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among backpack blower brands worldwide, by month

Share of Search by month for Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaECHO
Oct 202547.1%52.3%0.63%
Nov 202552.7%46.5%0.84%
Dec 202556.3%43.2%0.52%
Jan 202651.2%48.4%0.39%
Feb 202650.3%49.3%0.4%
Mar 202650.4%49.1%0.49%
Apr 202646.1%53.4%0.53%
May 202645.1%54.5%0.44%
Jun 202650.2%49.3%0.49%
Jul 202650.2%49.2%0.6%
Aug 202651.1%48.3%0.58%
Sep 202651.2%48.1%0.71%

This month’s ranking, September 2026

  1. 1.Stihl

    51.2%

    Held 1st. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.1 points.

  2. 2.Husqvarna

    48.1%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.ECHO

    0.71%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among backpack blower brands worldwide?

In September 2026, Stihl was the most searched among backpack blower brands worldwide, with an estimated 1.1M branded searches and 51.2% estimated Share of Search within this set. Husqvarna is in 2nd place, 3.1 percentage points behind at 48.1% Share of Search.

Global backpack blower brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stihl47.1% → 51.2%56.3%Dec 202545.1%May 20262nd → 1st
Husqvarna52.3% → 48.1%54.5%May 202643.2%Dec 20251st → 2nd
ECHO0.63% → 0.71%0.84%Nov 20250.39%Jan 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among backpack blower brands worldwide increased from 47.1% to 51.2%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among backpack blower brands worldwide decreased from 52.3% to 48.1%.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among backpack blower brands worldwide peaked at 56.3% in December 2025 and was lowest at 45.1% in May 2026.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among backpack blower brands worldwide peaked at 54.5% in May 2026 and was lowest at 43.2% in December 2025.
  • Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among backpack blower brands worldwide.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among backpack blower brands worldwide.
  • Across the 12 months ending September 2026, ECHO held steady: its estimated Share of Search among backpack blower brands worldwide moved less than 0.5 percentage points.

How did search popularity change for backpack blower brands worldwide in September 2026?

  1. Stihl’s estimated Share of Search among backpack blower brands worldwide has gained ground for 3 months in a row, from 50.2% to 51.2% in September 2026.

  2. Husqvarna’s estimated Share of Search among backpack blower brands worldwide has lost ground for 3 months in a row, from 49.3% to 48.1% in September 2026.

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