Carlton vs Stihl:Which is more popular by branded search?
In August 2026, Stihl had more branded searches than Carlton among chainsaw chain brands worldwide. Stihl was estimated to have 823K branded searches compared to Carlton’s 368K, and held a 35.1% Share of Search versus Carlton’s 15.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carlton or Stihl?
Compare the chainsaw chain brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stihl, Carlton. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Stihl | Carlton | ECHO | Oregon | Archer |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 34.2% | 10.2% | 0.62% | 0.27% | <0.01% |
| Nov 2025 | 49.3% | 38.1% | 11.4% | 0.84% | 0.31% | <0.01% |
| Dec 2025 | 44.4% | 42.2% | 12.6% | 0.51% | 0.28% | <0.01% |
| Jan 2026 | 50.4% | 39.4% | 9.6% | 0.39% | 0.26% | <0.01% |
| Feb 2026 | 49.3% | 38.5% | 11.5% | 0.38% | 0.25% | <0.01% |
| Mar 2026 | 51.2% | 36.9% | 11.1% | 0.45% | 0.24% | <0.01% |
| Apr 2026 | 57% | 32.5% | 9.8% | 0.48% | 0.21% | <0.01% |
| May 2026 | 57.5% | 32.2% | 9.7% | 0.39% | 0.21% | <0.01% |
| Jun 2026 | 52% | 36.4% | 11% | 0.44% | 0.2% | <0.01% |
| Jul 2026 | 50.2% | 35.9% | 13.1% | 0.53% | 0.24% | <0.01% |
| Aug 2026 | 48.4% | 35.1% | 15.7% | 0.52% | 0.23% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Carlton and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Carlton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carlton’s estimated Share of Search among chainsaw chain brands worldwide moved from 10.2% to 15.7%, and its estimated monthly branded searches moved from 246K to 368K.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw chain brands worldwide moved from 34.2% to 35.1%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for chainsaw chain brands worldwide in August 2026?
2 changes
In August 2026, Carlton gained estimated Share of Search among chainsaw chain brands worldwide, from 13.1% to 15.7%.
In August 2026, Stihl lost estimated Share of Search among chainsaw chain brands worldwide, from 35.9% to 35.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Carlton’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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