Brandwave

How popular isCarlton in search?

In August 2026, there were an estimated 368K branded searches for Carlton worldwide which is up 49.6% over the last 11 months. Carlton holds 15.7% estimated Share of Search among chainsaw chain brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna48.4%
  2. Stihl35.1%
  3. Carlton15.7%
  4. ECHO0.52%
  5. Oregon0.23%
  6. Archer<0.01%
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Which chainsaw chain brands compete with Carlton?

Carlton against chainsaw chain brands worldwide, by month

Share of Search by month for Husqvarna, Stihl, Carlton. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaStihlCarltonECHOOregonArcher
Oct 202554.7%34.2%10.2%0.62%0.27%<0.01%
Nov 202549.3%38.1%11.4%0.84%0.31%<0.01%
Dec 202544.4%42.2%12.6%0.51%0.28%<0.01%
Jan 202650.4%39.4%9.6%0.39%0.26%<0.01%
Feb 202649.3%38.5%11.5%0.38%0.25%<0.01%
Mar 202651.2%36.9%11.1%0.45%0.24%<0.01%
Apr 202657%32.5%9.8%0.48%0.21%<0.01%
May 202657.5%32.2%9.7%0.39%0.21%<0.01%
Jun 202652%36.4%11%0.44%0.2%<0.01%
Jul 202650.2%35.9%13.1%0.53%0.24%<0.01%
Aug 202648.4%35.1%15.7%0.52%0.23%<0.01%
Sep 2026——————

  1. 1.Husqvarna

    48.4%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -1.8 points.

  2. 2.Stihl

    35.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Carlton

    15.7%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  4. 4.ECHO

    0.52%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Oregon

    0.23%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Archer

    <0.01%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Carlton and its closest rivals

How has branded search demand for Carlton changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carlton worldwide rose from 246K to 368K.
  • Across the 11 months ending August 2026, Carlton’s estimated Share of Search among chainsaw chain brands worldwide increased from 10.2% to 15.7%.
  • Across the 11 months ending August 2026, Carlton’s estimated Share of Search among chainsaw chain brands worldwide peaked at 15.7% in August 2026 and was lowest at 9.6% in January 2026.

How did search popularity change for chainsaw chain brands worldwide in August 2026?

  1. In August 2026, Carlton gained estimated Share of Search among chainsaw chain brands worldwide, from 13.1% to 15.7%.

  2. In August 2026, Husqvarna lost estimated Share of Search among chainsaw chain brands worldwide, from 50.2% to 48.4%.

  3. In August 2026, Stihl lost estimated Share of Search among chainsaw chain brands worldwide, from 35.9% to 35.1%.

  4. Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

  6. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Carlton compete?

Carlton is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chainsaw chain brands3rd of 615.7%Shown above
Badminton shuttles1st of 633.7%Show ranking
Badminton rackets1st of 633.8%Show ranking
Badminton brands1st of 533.9%Show ranking

How is Carlton measured?

Brandwave collects information about searches that people make online using Carlton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carlton

Do you work for Carlton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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