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Badminton rackets:Which brands are most popular in search?

Carlton and Yonex share the highest estimated Share of Search among badminton rackets worldwide, at 33.8% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carlton33.8%
  2. Yonex33.8%
  3. Li-Ning18.4%
  4. Babolat12.4%
  5. Victor1.4%
  6. Apacs0.27%

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Share of SearchLeaderboard

Compare the badminton rackets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among badminton rackets worldwide, by month

Share of Search by month for Carlton, Yonex, Li-Ning, Babolat. The figures are in the table below the chart.

View monthly share of search table
MonthCarltonYonexLi-NingBabolatVictorApacs
Oct 202524.2%44.2%13.3%16.2%1.8%0.29%
Nov 202525.5%38.1%17.1%17.1%1.9%0.3%
Dec 202524.3%44.4%16.3%13.3%1.5%0.35%
Jan 202620.1%45%16.5%16.5%1.5%0.36%
Feb 202624.3%44.5%13.4%16.3%1.2%0.29%
Mar 202629.6%36.2%16.2%16.2%1.5%0.29%
Apr 202629.6%36.2%16.2%16.2%1.5%0.24%
May 202629.6%36.2%16.2%16.2%1.5%0.24%
Jun 202619.8%24.2%44.2%10.8%0.8%0.16%
Jul 202629.5%36.1%19.7%13.2%1.2%0.28%
Aug 202633.8%33.8%18.4%12.4%1.4%0.27%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Carlton

    33.8%

    Moved from 2nd to 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  2. 2.Yonex

    33.8%

    Moved from 1st to 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Li-Ning

    18.4%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Babolat

    12.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Victor

    1.4%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Apacs

    0.27%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among badminton rackets worldwide?

Carlton and Yonex share the highest estimated Share of Search among badminton rackets worldwide, at 33.8% in August 2026.

Global badminton rackets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Carlton24.2% → 33.8%33.8%Aug 202619.8%Jun 20262nd → 1st
Yonex44.2% → 33.8%45%Jan 202624.2%Jun 20261st → 2nd
Li-Ning13.3% → 18.4%44.2%Jun 202613.3%Oct 20254th → 3rd
Babolat16.2% → 12.4%17.1%Nov 202510.8%Jun 20263rd → 4th
Victor1.8% → 1.4%1.9%Nov 20250.8%Jun 20265th
Apacs0.29% → 0.27%0.36%Jan 20260.16%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton rackets worldwide increased from 24.2% to 33.8%.
  • Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton rackets worldwide decreased from 44.2% to 33.8%.
  • Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton rackets worldwide increased from 13.3% to 18.4%.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among badminton rackets worldwide decreased from 16.2% to 12.4%.
  • Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton rackets worldwide peaked at 33.8% in August 2026 and was lowest at 19.8% in June 2026.
  • Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton rackets worldwide peaked at 45% in January 2026 and was lowest at 24.2% in June 2026.
  • Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton rackets worldwide peaked at 44.2% in June 2026 and was lowest at 13.3% in October 2025.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among badminton rackets worldwide peaked at 17.1% in November 2025 and was lowest at 10.8% in June 2026.
  • Across the 11 months ending August 2026, Victor’s estimated Share of Search among badminton rackets worldwide peaked at 1.9% in November 2025 and was lowest at 0.8% in June 2026.
  • Across the 11 months ending August 2026, Carlton rose from 2nd to 1st among badminton rackets worldwide.
  • Across the 11 months ending August 2026, Yonex fell from 1st to 2nd among badminton rackets worldwide.
  • Across the 11 months ending August 2026, Li-Ning rose from 4th to 3rd among badminton rackets worldwide.
  • Across the 11 months ending August 2026, Babolat fell from 3rd to 4th among badminton rackets worldwide.
  • Across the 11 months ending August 2026, Victor and Apacs held steady: their estimated Share of Search among badminton rackets worldwide each moved less than 0.5 percentage points.

How did search popularity change for badminton rackets worldwide in August 2026?

  1. In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton rackets worldwide, at 33.8%.

  2. In August 2026, Yonex lost estimated Share of Search among badminton rackets worldwide, from 36.1% to 33.8%.

  3. In August 2026, Li-Ning lost estimated Share of Search among badminton rackets worldwide, from 19.7% to 18.4%.

  4. In August 2026, Babolat lost estimated Share of Search among badminton rackets worldwide, from 13.2% to 12.4%.

  5. Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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