Brandwave

How popular isBabolat in search?

In August 2026, there were an estimated 135K branded searches for Babolat worldwide which is down 18.2% over the last 11 months. Babolat holds 12.4% estimated Share of Search among badminton rackets worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carlton33.8%
  2. Yonex33.8%
  3. Li-Ning18.4%
  4. Babolat12.4%
  5. Victor1.4%
  6. Apacs0.27%
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Which badminton rackets compete with Babolat?

Babolat against badminton rackets worldwide, by month

Share of Search by month for Carlton, Yonex, Li-Ning, Babolat. The figures are in the table below the chart.

View monthly share of search table
MonthCarltonYonexLi-NingBabolatVictorApacs
Oct 202524.2%44.2%13.3%16.2%1.8%0.29%
Nov 202525.5%38.1%17.1%17.1%1.9%0.3%
Dec 202524.3%44.4%16.3%13.3%1.5%0.35%
Jan 202620.1%45%16.5%16.5%1.5%0.36%
Feb 202624.3%44.5%13.4%16.3%1.2%0.29%
Mar 202629.6%36.2%16.2%16.2%1.5%0.29%
Apr 202629.6%36.2%16.2%16.2%1.5%0.24%
May 202629.6%36.2%16.2%16.2%1.5%0.24%
Jun 202619.8%24.2%44.2%10.8%0.8%0.16%
Jul 202629.5%36.1%19.7%13.2%1.2%0.28%
Aug 202633.8%33.8%18.4%12.4%1.4%0.27%
Sep 2026——————

  1. 1.Carlton

    33.8%

    Moved from 2nd to 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  2. 2.Yonex

    33.8%

    Moved from 1st to 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Li-Ning

    18.4%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Babolat

    12.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Victor

    1.4%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Apacs

    0.27%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Babolat and its closest rivals

How has branded search demand for Babolat changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Babolat worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among badminton rackets worldwide decreased from 16.2% to 12.4%.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among badminton rackets worldwide peaked at 17.1% in November 2025 and was lowest at 10.8% in June 2026.
  • Across the 11 months ending August 2026, Babolat fell from 3rd to 4th among badminton rackets worldwide.

How did search popularity change for badminton rackets worldwide in August 2026?

  1. In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton rackets worldwide, at 33.8%.

  2. In August 2026, Yonex lost estimated Share of Search among badminton rackets worldwide, from 36.1% to 33.8%.

  3. In August 2026, Li-Ning lost estimated Share of Search among badminton rackets worldwide, from 19.7% to 18.4%.

  4. In August 2026, Babolat lost estimated Share of Search among badminton rackets worldwide, from 13.2% to 12.4%.

  5. Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Babolat compete?

Babolat is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Badminton shuttles4th of 612.4%Show ranking
Badminton rackets4th of 612.4%Shown above
Badminton brands4th of 512.4%Show ranking
Tennis rackets2nd of 624%Show ranking
Tennis racket brands2nd of 524.3%Show ranking
Tennis balls1st of 669.7%Show ranking

How is Babolat measured?

Brandwave collects information about searches that people make online using Babolat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • babolat

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How the Brand Demand Index is measured

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