Brandwave

Babolat vs Nox:Which is more popular?

In September 2026, Babolat had more branded searches than Nox among padel racket brands worldwide. Babolat had about 165,000 branded searches, while Nox had 45,200. Babolat made up 21.2% of all padel racket brand searches we track, and Nox accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about padel racket brands, Nox appeared in four of the five answers and Babolat in three. Nox was mentioned before Babolat in every answer.

Among padel racket brands worldwide in September 2026

Who do people search for more?

Babolat, about 4 searches for every 1 for Nox

Babolat 165K searchesNox 45.2K searches

Who does AI mention more?

Nox, mentioned in 4 of 5 answers, Babolat in 3

Nox in 4 of 5Babolat in 3 of 5

Who does AI recommend more?

Nox, named ahead of Babolat in every answer

Nox first in 4Babolat never first

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Top padel racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Babolat was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nox was listed before Babolat in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nox1st
  2. Head2nd
  3. Bullpadel3rd
  4. Babolat4th
  5. Wilson5th
  6. Adidas6th
  7. Yonex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babolat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bullpadel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padel racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Babolat or Nox more popular in search?

This chart shows how often people search Google for Babolat and Nox by name. Each line represents a brand's share of searches for all seven padel racket brands we track, month by month, from English-language searches worldwide.

Babolat and Nox among padel racket brands worldwide, by month

Share of searches by month for Babolat, Nox. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatBullpadelHeadNoxAdidasWilson
Oct 202552.5%19.2%10.6%5.9%4.9%5.7%1.2%
Nov 202545.9%20.6%13.7%6.9%5.6%6.1%1.2%
Dec 202554.6%16.4%11%5.8%4.5%6.7%0.98%
Jan 202653.7%19.7%8.8%6.6%4.4%5.9%0.97%
Feb 202654.1%19.8%8.9%6.1%4.5%5.3%1.2%
Mar 202647.2%21.1%11.6%7.6%5.2%6.3%1%
Apr 202648.1%21.6%9.7%8.4%5.3%5.9%1.1%
May 202647.3%21.2%11.6%7.9%5.2%5.8%1%
Jun 202649.2%22.1%9.9%7.9%4.4%5.4%1.1%
Jul 202652.3%19.2%8.6%9.1%4.7%5.1%0.94%
Aug 202651%18.7%10.2%7.8%5%6.1%1.1%
Sep 202647.3%21.2%11.6%7.3%5.8%5.7%1%

How has the Babolat and Nox comparison changed over the last 12 months?

3 findings
  • Babolat was ahead of Nox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Babolat’s share of searches among padel racket brands worldwide moved from 19.2% to 21.2%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Nox’s share of searches among padel racket brands worldwide moved from 4.9% to 5.8%, and its estimated monthly branded searches moved from 41.9K to 45.2K.

How did search popularity change for padel racket brands worldwide in September 2026?

2 changes
  1. In September 2026, Nox overtook Adidas to rank 5th among padel racket brands worldwide, with 5.8% of the searches.

  2. In September 2026, Babolat gained share of searches among padel racket brands worldwide, from 18.7% to 21.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Babolat’s and Nox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Babolat

1 branded search term

  • babolat

Nox

2 branded search terms

  • nox padel
  • nox padel racket

How the Brand Demand Index is measured

Other head-to-heads among padel racket brands

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