Brandwave

How popular isYonex in search?

In September 2026, there were an estimated 368K branded searches for Yonex worldwide which is down 18.2% over the last 12 months. Yonex holds 61.6% estimated Share of Search among padel racket brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yonex61.6%
  2. Babolat27.6%
  3. Head9.5%
  4. Wilson1.4%
Yonex website (opens in a new tab)

Follow Yonex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which padel racket brands compete with Yonex?

Yonex against padel racket brands worldwide, by month

Share of Search by month for Yonex, Babolat, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatHeadWilson
Oct 202566.6%24.4%7.5%1.5%
Nov 202561.5%27.6%9.2%1.7%
Dec 202570.2%21.1%7.4%1.3%
Jan 202666.4%24.3%8.1%1.2%
Feb 202666.6%24.4%7.5%1.5%
Mar 202661.3%27.5%9.9%1.3%
Apr 202660.8%27.3%10.6%1.3%
May 202661.1%27.4%10.2%1.3%
Jun 202661.3%27.5%9.9%1.3%
Jul 202664.1%23.5%11.2%1.2%
Aug 202664.8%23.8%10%1.4%
Sep 202661.6%27.6%9.5%1.4%

  1. 1.Yonex

    61.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Babolat

    27.6%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  3. 3.Head

    9.5%

    Held 3rd. 56.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Wilson

    1.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Yonex and its closest rivals

Every comparison with Yonex

How has branded search demand for Yonex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yonex worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Yonex’s estimated Share of Search among padel racket brands worldwide decreased from 66.6% to 61.6%.
  • Across the 12 months ending September 2026, Yonex’s estimated Share of Search among padel racket brands worldwide peaked at 70.2% in December 2025 and was lowest at 60.8% in April 2026.

How did search popularity change for padel racket brands worldwide in September 2026?

  1. In September 2026, Babolat gained estimated Share of Search among padel racket brands worldwide, from 23.8% to 27.6%.

  2. In September 2026, Yonex lost estimated Share of Search among padel racket brands worldwide, from 64.8% to 61.6%.

  3. Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026.

  4. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Yonex compete?

Yonex is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Badminton brands1st of 634.9%Show ranking
Badminton shuttles1st of 634.9%Show ranking
Badminton rackets1st of 635%Show ranking
Tennis rackets1st of 660.5%Show ranking
Tennis and racquet brands1st of 561%Show ranking
Tennis racket brands1st of 561%Show ranking
Padel racket brands1st of 461.6%Shown above

How is Yonex measured?

Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yonex

Do you work for Yonex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Yonex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free